How do I kickstart my Facebook ad?

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Facebook’s not only for posting cat photos, complaining about restaurants, or stalking your ex, it’s also an incredibly effective advertising platform. From small businesses to big corporations, anyone can benefit from Facebook’s marketing tools. Read on to leverage Facebook to your advantage.

Why advertise on Facebook?

Above all else, the cost-effectiveness of Facebook advertising sets it apart from other marketing channels. The starting cost is as low as 1$ per day, which is ideal for SMBs that want to test small campaigns before investing more.

Beyond its affordability, Facebook advertising is also extremely effective. With 2 billion monthly active users and the ability to nail down your audience to the most specific details — including their interests and online behavior — it’s no surprise that Facebook advertising had the best return on investment compared with other social media platforms according to a survey of social media marketers worldwide.

Before you get started

As with other traditional marketing campaigns, before beginning a campaign, you need to determine your marketing objectives, audience, budget, and how you want your ads to look. Once you have the answers to all those questions, you’re ready to go.

A step-by-step guide to creating a Facebook ad:

1. Choose your marketing objective

  • From your your business’s profile page, click on “Create Ads” from the dropdown menu in the top right corner.
  • Enter your campaign name and choose your “marketing objective,” which is what you want people to do when they see your ads. It could be increased brand awareness, lead generation, or store visits. You can pick only one from three categories.
  • Set up your advert account by selecting your account country, currency, and time zone.

2. Nail down your audience
You can tailor your audience based on locations, ages, genders, languages, their interests and behavior, and the kind of relationship they already have with your page, app, or website. It’s best to be as specific as possible when selecting your audience.

  1. Set up your budget and posting schedule
    Facebook allows you to set up a daily or a lifetime budget. The latter is the maximum amount you plan to spend for an entire ad campaign. Then choose the frequency or the start and end dates in which your ads will appear.

  2. Design how your ads will look
    You can choose how your ad posts will look like to your audience, such as whether they will appear as an image carousel, a single image, a video, a slideshow, or a “collection” (a new ad format designed especially for Facebook mobile). Note that your ad will consist of five parts: an image, a headline, a block of text, a link description, and a call to action button.

    Tips on designing facebook ads that grab people’s attention

    Your ads will appear in people’s newsfeeds, so make sure your content is interesting and succinct enough to grab their attention as they scroll past it. Each component of your ad — the image, headline, link description and call to action — must stand out when surrounded by vacation photos that rarely receive more than a few seconds of attention.

Creating a Facebook ad is simple, yet the beauty of it is that Facebook also allows for more advanced targeted advertising if you know how to take advantage of what the platform has to offer. Talk to our specialists today; they’ll be happy to share a few pointers on how to help you achieve optimal results from your campaigns.

Published with permission from TechAdvisory.org. Source.

Equifax sheds light on incident response

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What would you do right now if you discover that your business’s database is hacked and a huge number of your customers’ data gets leaked? Speechless, with dismay, but you need to act, decently. In this case, it helps to have a good incident response plan in place, so your business won’t suffer the same fate as Equifax, which is an interesting story we’re about to tell.

What happened to Equifax?

Equifax, the huge American credit agency announced in September 2017 that its database was hacked, resulting in a leak of tons of consumers’ private data, including personally identifiable information of around 143 million US citizens. It included names, social security numbers, addresses, birthdates, and credit card and driver’s license numbers.

Equifax responded by setting up a new site, www.equifaxsecurity2017.com, to help its customers determine whether they had been affected and to provide more information about the incident.

Soon after, Equifax’s official Twitter account tweeted a link that directed customers to www.securityequifax2017.com, which is actually a fake site.

Fortunately for Equifax’s customers, the fake phishing site was set up by a software engineer who wanted to use it for educational purposes and to expose flaws in Equifax’s incident response practice. So, no further harm was done to the already-damaged customers, and Equifax is left with even more embarrassment.

So what did Equifax do wrong?

One of the huge mistakes Equifax made in responding to its data breach was setting up a new website to give updated information to its consumers outside of its main domain, equifax.com.

Why? You first need to know that since the invention of phishing scams, phishers have been creating fake versions of big companies’ websites. That’s why so many major corporations buy domains that are the common misspellings of their real domains.

You should also know that phishers can’t create a web page on the company’s main domain, so if Equifax’s new site was hosted there, it’d be easy for customers to tell whether the new page was legitimate and not be fooled by a fake domain name.

What’s obvious from this embarrassing misstep is that Equifax had never planned for a data leak. And this is an unforgivable oversight by a company that handles the information of over 800 million consumers and more than 88 million businesses worldwide.

Don’t repeat Equifax’s mistake

Whether your business is a small startup or as big as Equifax, it needs to prepare for a data breach. Besides having a comprehensive network defense plan, you also need to have the right incident response plan in place.

So what you should do after you’ve discovered the leak is, first of all, be upfront with your customers and notify them as soon as possible.

You also need to establish a message that includes the following information:

  • How the leak occurred
  • How the leak could affect your customers
  • How you will prevent future attacks
  • What your company will do to support affected customers

You should also create a web page to keep your customers up to date. But remember, the new web page should be under your company’s primary domain name.

As we’ve seen from Equifax, an incident response plan that’s robust is a must. Feel free to talk to our experts about how you can come up with an acute one — so you won’t have to repeat Equifax’s apologetic statement, since it doesn’t help the company redeemged reputation at all.

Published with permission from TechAdvisory.org. Source.

Top reasons why you should consider ERP

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When small- and medium-sized businesses expand, they need tools that can support their growth. For many, this includes cloud productivity software and managed IT services. And if you need tools for accounting, project planning, supply chain management, and sales, there’s enterprise resource planning (ERP) software.

What is ERP?
Simply put, ERP software integrates various aspects of your business — from accounting and human resources to production and sales — into one system where you can easily manage tasks and process data.

The key feature of any ERP system is a central database that gives users a complete summary of financials, sales figures, and other important metrics. In practice, this means employees in different departments can rely on the same information without your having to reenter that information into a different database.

But simplicity is only one of many benefits.

Enhanced reporting
With business information consolidated in one location, you can generate comprehensive reports and analytics at any time.

One of the most popular uses for this feature is financial reporting. General ledgers, revenue recognition, and tax reporting functionality are built into most ERP software solutions, allowing you to balance the books in seconds.

In addition to this, ERP systems come equipped with business intelligence features that provide intuitive analysis into your operations and forecast the growth of your company. This helps you and other executives find fresh business opportunities and make better-informed decisions.

Better customer service
Access to up-to-date business information also makes it easy to provide high-quality customer service. Suppose a customer inquired whether or not an item was still in stock. Rather than wasting five minutes asking your supply manager, who then checks his or her own records, representatives can access the ERP database to provide the customer with information in half the time.

Simplified compliance
Until recently, most organizations were forced to rely on impractical spreadsheets and manual processes to meet compliance requirements; but with ERP, you can easily and consistently achieve this.

ERP software generally comes with audit functionality, giving you full visibility into your processes. What’s more, it provides templates and guidance to help you meet regulations within your industry, such as the Sarbanes-Oxley Act and the International Financial Reporting Standards.

Streamlined workflow
Another key feature is automation. Repetitive tasks that eat a huge chunk of your time can be eliminated by programming automated workflows. For example, you can set your ERP to instantly reorder materials when stock levels have reached a certain threshold. This ensures that your shop never experiences out-of-stock or overstocked incidents.

You can even assign workflows that route invoices and reimbursements to the right accountant to make sure tasks are handled quickly and efficiently.

Rich integrations
The beauty of ERP software is that you can integrate it with other services to extend its capabilities. If you need to track customer information and sales figures, you can combine it with customer relationship management software or pair it with e-commerce services to streamline web-based purchases.

ERP systems can adapt to your ever-changing needs, which is incredibly valuable for your rapidly growing business. If you need more ideas or solutions that can add value to your business other than ERP, call us today!

Published with permission from TechAdvisory.org. Source.

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