Blog – Brain Trust Technologies LLC

Cashing in on an Idea: Is now the Right Time?

January 5, 2017 admin Hardware 2016december26_hardware_c, hardware, licensing, software, technology

Consumers purchase millions of dollars in new software and hardware every year. Many of the products they buy stay current only for a short period of time, but the money that passes through the economy cannot be under-appreciated. If you have come up with the perfect software or hardware, it is tempting to work on licensing it right away and get your piece of the proverbial pie. But not all products should be sold off to general consumers. Read on to find out when licensing makes sense for your company and when it doesn’t.

There is a fine line between successful licensing and a failed attempt. You certainly don’t want to risk selling prematurely, when the software doesn’t yet have enough appeal in a large market to succeed. On the other hand, you don’t want to “lose” the market altogether by selling the sale rights to someone else who will “overtake” the product.

Questions to Ask Before you Commit to Licensing Anything

Before you make the decision to take your hard-earned product and send it to the masses through licensing, consider:

The value of your new product and its potential

If you believe you have a truly unique software, it may be best to keep it under wraps and exclusive to your company. However, if it is a product in a highly competitive area wherein technology changes quickly, it may be worth thinking about how best to capitalize on the changing market.

Its fit on your business market

If your software is a time management program and you run an internet security firm, there’s a chance that you may have to spread yourself thin to market the new product and maintain your own business focus. In this case it might be smart to find a company to license your product that is more aligned with the product’s purpose.

The levels of licensing

It is possible to allow a company to license your product on a non-exclusive basis, which will allow you to maintain control of the product in some form. The decision to pursue licensing of a software or hardware should be made carefully.

If you need advice on what to do with a new software or piece of hardware created by your business, give us a call. We can help you maximize the benefits of your design.

Published with permission from TechAdvisory.org. Source.

The ransomware that makes you sell your soul

December 28, 2016 admin Security 2016december28_security_c, cyber security, malware, popcorn time, ransomware

Ransomware has become a fast-track for making money for some hackers this holiday season. But instead of just demanding a small payment for the decryption code that will unlock their computers, some hackers are demanding that victims sacrifice two other friends to ensure they receive the code they need. Read more to find out what makes Popcorn Time such a devious program and how you can avoid becoming one of its victims.

Ransomware is nothing new. Cybersecurity miscreants have been taking advantage of online users for years by requiring payment to “unlock” a victim’s computer. What Popcorn Time does differently is give users the option to spread the virus to two other victims in the hopes that they will pay the ransom — a tactic that promises to double their money at the expense of your sense of morality (and at the expense of your friendships as well).

The Cost of Popcorn

When you inadvertently download this ransomware, you will be met with a screen that explains that your files have been hijacked/encrypted, and that to get them back you will need to pay one Bitcoin for a decryption key that they keep stored remotely. The Bitcoin fee is usually more than $700, a hefty price to pay during any season but particularly difficult for those infected during the holiday season.

Spread the “Holiday Cheer” and Hope they Bite

What makes Popcorn Time unique is the option victims have to take their cost away by allowing the ransomware to affect two of their friends for a chance to get a free decryption code. Of course, it works only if both friends pay the ransom, which leaves you looking (and feeling) like the Grinch.

Avoiding Popcorn Time this Season

The easiest way to avoid downloading ransomware is to stay off of sites that might contain questionable files. However, this is nearly impossible for modern users, and many hackers are getting good at making their files look legitimate. Limit your exposure to potential ransomware by keeping your software up-to-date and your computer protected with a security program from a reputable company (for example Norton or Symantec). If you need to learn more about how to avoid running into ransomware while you’re online, give our professional cybersecurity consultants a call. We’ll keep you away from the popcorn this season.

Published with permission from TechAdvisory.org. Source.

AWS creates “Glue” service for data analysis

December 22, 2016 admin Business 2016december22_business_c, amazon web services, business productivity, cloud storage, data analysis

Recently, Amazon Web Services (AWS) announced the creation of a new data analytics tool to lighten the burden on businesses when analyzing data in the cloud. This tool, referred to as “Glue,” is meant to clean up and organize data that comes into the cloud from various sources so that it can be analyzed by business intelligence software and data analytics experts. Let’s take a closer look at this service and how it can benefit you and your business.

Data analysis can be an extremely profitable arm of your business, if undertaken carefully. Much of what people consider to be data analysis for a business is actually just digital clerical work, which makes the process even more frustrating and time-consuming than it needs to be. At its core, AWS’s Glue is an app that automates this tedium, which is often referred to as ETL (extract-transform-load).

Third-party software already exists to help with this task, but the service from AWS is one of the first cloud-based alternatives to come to market. Glue is designed to work with businesses that have their own on-premises data centers and infrastructures in addition to working with AWS frameworks. In fact, if a business makes changes to on-premises data, Glue can be set up to trigger jobs and update the data in the cloud so users always have access to the most up-to-date information for use and analysis.

Essentially, AWS extracts various types of data from a wide array of sources and analyzes it, ultimately homogenizing the data to fit the business’s existing database. This eliminates a great deal of work because the extremely tedious task of importing data is often done by hand. Handing this burden over to AWS allows businesses to focus on the real analysis work; saving effort, time, and money in the process.

Every day, data becomes more and more integral to building a successful company. And with such a heavy burden placed on this facet of business, falling behind on the technology that makes it possible is an expensive mistake. If you’re hosting large amounts of data on-premises or in an AWS database, contact us today about how you can eliminate costly ETL processes.

Published with permission from TechAdvisory.org. Source.

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