Blog – Brain Trust Technologies LLC

Untapped social media options

November 7, 2016 admin Social Media 2016november7_socialmedia_c, marketing, online presence, reputation management, social media

Facebook, Twitter, and Instagram have changed the way we interpret the word social. Whereas it used to mean just catching up with a friend over tea, being social online now has blurred the lines between friends and customers. But far beyond the “big three” lies dozens of untapped social networks. If you’re hoping to get into some of the biggest rising stars in online marketing, you’ve come to exactly the right place.

Having great content on your site is the magnet that attracts visitors. However, when there is too much competition on the most popular platforms, it’s hard for your social media reputation management to deliver the results you expect. To reap nominal rewards from social media marketing, you need to devise new methods to stand out from the crowd.

Meetup

For people with similar interests, Meetup is a great site to plan face-to-face meetings. Does your company sell hiking, camping, and backpacking products? Organize a meetup for the people in your community to go on a hike. You really can’t get a better customer interaction than engaging them in the activities they love.

Eventbrite

If you’re looking for a more formal event platform, Eventbrite helps you to organize, plan, and market your event so you can ensure its success. Another way it differs from Meetup is its recruitment potential. You can easily market yourself as an expert in an industry to either attract freelancers or educate potential customers about the problems you aim to solve for them.
Townscript, and Picantic, offer similar services and can go to great lengths to improve your social media reputation.

Answer Forums

How many times have you scoffed at the amatuer responses to the questions posted on sites such as Yahoo Answers, Quora, and Reddit? However, if you take a step back you’ll realize that these people are often searching for information about certain industries or products. When providing helpful answers to their questions, establish your credibility by identifying your expertise and product.

Disqus

It’s easy to get stuck in a narrow interpretation of ‘social media.’ It’s just web technology that helps us to communicate with each other, right? By embedding apps such as Disqus into your online content, you can connect with readers and external websites to boost your material as well as your reputation. What’s more social than getting people talking about about your products or industry?

Slack

Most people who use the messaging app Slack see it as a way to communicate with friends and coworkers. However, with a little creativity you can join conversations from all over the world to boost your online presence. There are countless channels devoted to industries, categories, hobbies and more. All you have to do is insert yourself and your company into the conversation to get people talking about your business!

It’s hard to deny that technology has made our lives more complicated. We still believe it has made up for this downside ten fold, but we understand it can feel a little overwhelming at times. Thankfully, the answer is simple: a managed technology provider. For a never-ending source of information on reputation and social media management, get in touch with us today.

Published with permission from TechAdvisory.org. Source.

Why BI Software is a wise pick for your company

November 3, 2016 admin Business 2016november3_businessintelligence_c, budgeting, Business Intelligence, financial management, reporting

With Business Intelligence software, companies have the ability to pull data from various sources throughout the company, from human resources to accounting and marketing reports. By combining information from across departments, owners have all the data they need to make the best decisions for their company. Let’s see how BI technology can help companies budget for the new fiscal year.

Compiling Data Across the Board
Business Intelligence is not a new concept. Companies regularly compile data from many of their departments to make important business decisions. The manual process of gathering spreadsheets of data is cumbersome and time-consuming. BI software allows company owners to look at data from the various departments in one location, an online dashboard that can be manipulated to provide the exact information needed at the time.

Putting it all Together
Business intelligence software extracts information from raw data provided by various departments to help business owners make important decisions in marketing, budgeting and financial planning/prediction. All on one dashboard, marketing campaigns can be tracked and evaluated for effectiveness, money can be moved from one department to another, and companies can see the financial health of the company.

In the past, IT companies provided BI solutions that used complex algorithms to gather intelligence. Now, the use of BI software is geared for the end user, providing self-service reporting for the individual business owner.

Moving Forward
As the new fiscal year approaches, it is important for companies to incorporate business intelligence software into their yearly budget. The price of BI software varies, but because you are probably already spending the money on BI solutions for various segments of your business, it won’t be a huge investment to compile the data in one location.

Today’s business infrastructures are technologically driven. They need a solution that uses the same level of sophistication to make the best financial decisions for their companies. Business intelligence technology is that solution. Contact us today if you’re ready to take the next step.

Published with permission from TechAdvisory.org. Source.

Is two-step authentication the only way?

October 25, 2016 admin Security 0 Comments 2016october25_security_c, password, security, two factor authentication, two-step authentication

With all the recent hacking scares all over the world, you know and understand that your cyber security and your business’s cyber security are extremely important. However, when it comes to authentication processes, you may not be sure what the real deal is. There are two seemingly similar types of authentication that are often confused. Those are, of course, two-step and two-factor authentication. Find out more about the differences between the two here to ensure your cyber security will always be top of the line.

If you are seeking out a way to improve your business’s cyber security, both for your business itself as well as for your customers, you are likely looking at your authentication process. Two-step and two-factor authentication are two of the most commonly used options in cyber security. And in current cyber security, many businesses use the terms two-step and two-factor authentication interchangeably.

There are, however, subtle differences between the two. A two-step authentication process requires a single-factor login (such as a memorized password or biometric reading) as well as another of the same type of login that is essentially sent to the user. For example, you may have a memorized password for your first step and then receive a one-time-use code on your cell phone as the second step.

Two-step authentication does function to add an extra step in the authentication process, making it more secure than a single-step authentication (i.e. just the password). However, if a person or business is hacked, it will do only a little to stop hackers from getting a hold of whatever they are looking for.

On the other hand, there is two-factor authentication (sometimes referred to as multi-factor authentication), which is significantly more secure. This type of authentication requires two different types of information to authenticate. For example, it could be a combination of a fingerprint or retinal scan as well as a password or passcode. Because the types of information are different, it would require a hacker a great deal more effort to obtain both forms of authentication.

In essence, every two-factor authentication is a two-step authentication process, but the opposite is not true. With this information in mind, you can be certain that you are using the right type of authentication in your business to keep your business and customer information as secure as possible.

Your network needs the best security technology has to offer. What type of authentication that results in is just one of hundreds of choices that must be made to achieve that end. To take the stress out of securing and protecting your network, call us today for all the help you could ever ask for.

Published with permission from TechAdvisory.org. Source.

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