Blog – Brain Trust Technologies LLC

Quick recoveries with external IT support

March 23, 2018 admin Business 2018march23business_c, breaches, business, it, network, outsource, security, system, technology

Small-business owners with limited financial resources have to manage their office IT on their own. Although this might work for a while, it can grow into a massive problem when the business starts expanding. At that point, you’ll want to focus on that expansion, not repairing tech problems. This is where external IT support comes into play.

Access to new technologies and industry experts

Managed Services Providers (MSPs) are equipped with resources most small businesses can’t afford. They employ teams of experts in fields ranging from cybersecurity to data management to networking — all available for you on an outsourced basis. For example, an MSP provides advanced security software and applications that can help your business avoid the risks of cyberthreat.

They also work with industry tech leaders who provide insights into upcoming hardware and software products in the market. This ensures you receive updated recommendations on the latest technologies so you can use them in your business, and they often come with deals and discounts that you wouldn’t normally have access to.

Knowledge from past breaches

External IT support providers have been helping businesses recover from all kinds of tech disasters since the dawn of hackers. They now have enough knowledge to prepare Data Backup and Disaster Recovery plans for you. This way, you and your team would still be up and running after suffering from an IT emergency without disrupting much of your business operations.

External support providers’ experience with data protection will ensure your systems are monitored around the clock so your security systems are always functioning properly to keep cybercriminals at bay.

Run your business with ease

You don’t specialize in technology, so you don’t have the skill or the experience in dealing with digital felons. You also know how vulnerable your business is online and won’t dare do anything to jeopardize it. That’s why external support is such a great asset — you’ll be able to manage your business without any worries because your external IT provider will keep it protected.

In the end, you also have to be cautious in your search for an external support provider. Conduct your research thoroughly, read through all their testimonial pages, and verify whether their business objectives coincide with yours. To put your mind at ease and to make sure that your business’s technology is in good hands, you can always send us a message and we’ll provide you all the references you need.

Published with permission from TechAdvisory.org. Source.

Equifax finds more users hit by major breach

March 14, 2018 admin Security 2018march14security_c, credit freeze, dark web monitoring, data breach, equifax, fraud alert, security

Everyone thought the worst was over when credit-reporting agency Equifax revealed that the credentials of 145.5 million people in the US were leaked. However, the company recently discovered that there are more victims from the major breach. Here’s everything you need to know.

What happened?
On March 1, Equifax reported that the names and driver’s license numbers of approximately 2.4 million Americans were stolen. According to the company, sensitive information like home addresses, home states, or the license issue and expiration dates were not leaked. Equifax said these breaches were discovered only recently because their forensic investigations primarily focused on stolen Social Security numbers.

In response, the company said that anyone affected would be notified directly. They’re also now offering a security program designed to prevent identity theft and credit tampering. However, given the company’s poor track record, not many are willing to enroll.

When the company first announced the breach in September last year, the tool used to check whether an account had been hacked didn’t work and came up with false positives. Fortunately, there are other things you can do to protect yourself.

Monitor your credit
Consider looking through your credit reports for any suspicious spending. If you spot any new accounts, loans, and other payments you don’t recognize, contact your credit card company to report fraudulent transactions.

Check the dark web
Compromised data is often sold to the highest bidder on the dark web, so most Equifax data can probably be found there. To see whether your personal information has indeed been compromised, sign up for dark web monitoring services. Then consult with a security professional to discuss your options.

Place a credit freeze
One way you can prevent hackers from opening credit cards and making payments in your name is to freeze your credit. When you implement this, anyone masquerading as you will be required to provide a PIN to unfreeze your account. Contact the credit bureaus (Equifax, Experian, TransUnion) to activate this service.

Set fraud alerts
When you set a fraud alert, credit card companies and businesses must verify your identity before opening an account or making any payments. Together with a credit freeze, alerts will make it extremely difficult for hackers to steal your identity.

Learn to identify phishing scams
Because Equifax is notifying data breach victims directly through email, hackers could take this opportunity to send fake messages that direct users to dangerous websites. As such, knowing how to identify phishing scams (suspicious URL links, attachments, and spelling errors) is vital.

Dealing with data breaches is a long and frustrating process, especially for businesses that just want to focus on growing their operations. So if you have any security concerns, call us today. We have the cybersecurity expertise to protect you.

Published with permission from TechAdvisory.org. Source.

How to leverage social media effectively

March 12, 2018 admin Social Media 2018march12socialmedia_c, customer relationship, facebook, instagram, linkedin, social media marketing, social media platform, twitter, web presence

Have you decided to build up your web presence and attract new customers using social media? Here are five tips on how small- and medium-sized businesses (SMBs) can turn likes into dollars.

#1. Choose the right platform

Between Facebook, Twitter, Instagram, YouTube, and LinkedIn to choose from, you may be tempted to sign up for more social media accounts than you’re ready to manage. It may not seem like much at first, but you’d be surprised by how quickly you can be overwhelmed by statuses, commenting on existing posts, and answering inquiries on every platform, which is why it’s better to adopt only a few platforms that can effectively attract your target customers.

Ask yourself these questions before deciding which platform to use:

Who is my target customer and what channels do they use?
What do I hope to gain by opening a social media account?
What kind of content do I want to share and create?
How much time can I devote to social media management?

#2. Know when to update

Are most of your customers online at 8am or 8pm? With a better understanding of your target users’ habits, you can schedule your posts so they create more traffic, increase brand engagement and, eventually, generate new leads and customers.

Depending on which platform you choose to invest in, you should post a new update during these times for maximum engagement:

Facebook: 1pm – 3pm on Thursday and Friday
Twitter: 3pm – 8pm, Monday – Friday for B2B, & Wednesday, Saturday, and Sunday for B2C organizations
YouTube: 12pm – 3pm, Thursday – Sunday
LinkedIn: 8am – 5pm, Monday – Friday

#3. Use attractive, professional-looking visuals

One of the simplest ways to get followers to share your posts is by uploading high-quality photos, videos, and reliable infographics along with your messages. Studies have shown that Facebook posts with images result in 39% more engagement while tweets with images or videos create 200% more engagement.

#4. Engage with your followers

It’s important for businesses to maintain a healthy back-and-forth on social media. This means beyond sharing useful content, you should also respond to their comments and private messages as quickly as possible. You can build stronger relationships with customers by writing thank you comments to anyone who shared positive experiences with your business, and by addressing negative comments with personalized and helpful responses.

#5. Pump the brakes on promotional materials

With social media becoming important tools for customers and businesses to connect and interact, it is important not to muddy the water with too many promotional posts. A rule of thumb for social media promotions is that 80% of your posts should be shareable and interactive content, while the remaining 20% should be about your business. This will result in more engagement, a more consistent brand image, and a healthier bottom line.

Social media can help your business succeed, but only if it’s used correctly and effectively. If you’re interested in adopting the right social media platform to increase engagement and create a stronger brand reputation, contact us today and we’ll help you get started.

Published with permission from TechAdvisory.org. Source.

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