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2016’s possible security problems

December 28, 2015 admin Security 0 Comments 2015dec24_security_c, cyber security, hacking, it security, network assessment, QS_3, social engineering, vulnerability assessment

Organizing business and personal tasks and meetingsAs shown by recent high-profile hacking scandals – targeting everyone from Sony Entertainment to the extramarital-affair-facilitating website Ashley Madison – cyber crime shows no sign of disappearing any time soon. In fact, experts predict that 2016 is going to be an even busier year for cyber criminals, hackers and scammers. So what do you need to know in order to be able to keep your small or medium-sized business safe next year? Here we take a look at what could be in store.

If you think that only big corporations and prominent organizations are targeted by cyber criminals, you are making a deadly mistake. It might be tempting to sweep cyber crime under the carpet and assume that you are flying below the average hacker’s radar, but that simply isn’t true. In fact, it’s the polar opposite, since smaller enterprises are actually far more likely to be at risk than larger ones, owing to their typically less sturdy security postures.

So where does that leave you as a small or medium-sized business owner or manager? Does it mean you need to be taking your cyber security even more seriously? You can bet your bottom dollar it does, as industry experts predict that 2016 is only going to become more of a minefield when it comes to online crime.

The headline trend that IT security professionals pinpointed this year was that no longer were criminals hacking into websites purely to bolster their bank accounts. 2015 has seen the emergence of another strain of hackers, launching cyber attacks as part of a moral crusade. These people are not purely after money although in some cases this may also be a contributing factor – instead, their claimed motivation is revenge, or righting what they perceive as wrong. It is this diversification in the hacking community that has led security watchers to predict that, as we enter 2016, we are likely to see some different behavior from hackers.

Among the unpleasant predictions being made, a number of experts agree that hacks of a destructive nature will be on the rise. The fact that hackers are using attacks for retribution rather than simple monetary gain means that a wider cross-section of organizations may well find themselves being preyed upon, all the way from government agencies – traditionally ignored by hackers – to online retailers and other commercial websites.

Remember when Snapchat got hacked back in October 2014, and the hackers threatened to make public as many as 200,000 photos? Well, the bad news is that apps are going to continue to be targeted. In particular, those mobile apps that request access to your list of contacts, emails and messages can, in the wrong hands, be used to create the kind of portal that enables a cyber criminal to steal data or gain access to a company’s entire network. All this means that in 2016, hackers could be taking advantage of apps to do more than just steal your social media photos – they might have in mind the takedown of your entire company.

As a local business owner, social engineering – a means of tricking an individual into disclosing revealing or personal information about themselves or their company – is something you definitely need to be concerned about. You might pride yourself on being too savvy to fall for a cyber criminal’s tricks, but what about your employees? Can you be sure that each and every one of them exhibits the same amount of self control, cynicism, and wariness that you do? Not only that but, as we enter a new era of online threats, the criminals that use social engineering are growing in confidence and creativity. Dodgy emails from a bizarrely named sender containing a link to an unheard-of website are yesterday’s news. Modern social engineering is highly evolved and extremely cunning, and has the potential to convince even the most streetwise internet user.

How confident are you that your entire team of employees would be completely infallible in the face of a stealth attack from a seemingly innocent source? Could you trust them to restrain from divulging not only their personal details but also information pertaining to your company? Multiply the number of employees in your company by the number of phone apps they potentially use, and add to that the fact that any one of them could at any time be targeted by a social engineering scam, and the end result is a less-than-perfect security posture.

The sad fact is that there are people who want to do you harm – regardless of whether you hold confidential information about celebrity salaries, or are privy to a database full of cheating spouses. People, no matter how well meaning or vigilant, are the weakest link in any security chain, which means that ensuring your business’s safety necessitates educating your staff and ensuring that your network is impenetrable.

Professional training and a vulnerability assessment are two great places to start, so why not get in touch with us? We’ll make sure your business is as hack-proof as it can be.

Published with permission from TechAdvisory.org. Source.

The link between big data and profit

December 25, 2015 admin Business Value 0 Comments 2015dec25_businessvalue_c, analytics, big data, business processes, growth, profit, QS_3, revenue

BusinessValue_Dec25_CBig data. You may have heard of it; after all it’s been putting in an appearance at boardroom meetings across the globe for some time now. But what actually is big data? And what does it mean when applied in a business environment? More importantly, what can it do and how can it help your organization to succeed? And getting down to the nitty-gritty, does the term big data actually mean anything – or is it just another empty industry buzz word? The good news is that it’s not, and using big data can actually help drive profit. Read on to learn more.

So, we’ve established that big data is causing a stir and creating a buzz in companies that are in the know. In fact, it’s become hip to bandy about the phrase whenever one is trying to impress their boss, senior management or fellow co-workers. But like any lingo or jargon that is currently cool, it really doesn’t count for a whole lot if it doesn’t mean anything, particularly in the workplace.

The good news is that, unlike some of the more hackneyed expressions thrown around by those colleagues that are so desperate to impress their seniors, big data does actually mean something. And, more to the point, it can help your business thrive. Big data can help you achieve that end result that everyone in business is chasing: profit.

This is why big data is trending so sharply at the moment – after all, every owner or manager of a small or medium-sized business wants to grow their bottom line. Times are hard in many industries: increasing competition from abroad, the threat of the internet to bricks-and-mortar stores, a difficult economic climate – the list goes on. But what if something as simple as using your business’s data could push you heads and shoulders above the competition, and help turn around that downwards or flatlining arrow on your sales chart and point it upwards in the direction of success?

But before we get to that; what actually is “big data”? Why is it big? Well, we may have said that using data to grow profit is simple but, in actual fact, it’s really not as easy as all that. Big data is used to refer to various sets of data that are so huge and so complex that the traditional methods of processing data are virtually useless. Database management tools and other processing applications become redundant and are just not up to the task of capturing, storing, searching for, sharing, transferring, analyzing, and visualizing data.

Instead of looking at separate small sets of data, big data – as the name implies – looks at larger sets that contain far more information. This enables anyone analyzing the results to cross-check the sets and pinpoint trends, both positive and negative, across the entire business. As a result, owners and managers can make more informed decisions that affect the company in a more beneficial way than is possible by merely looking at small, isolated sets of data.

Big data therefore plays a valuable role in strategy and planning, and also helps troubleshoot worrying or problematic trends that threaten the performance and profitability of the business. Put simply, using big data to assist in making decisions for your company is about being able to see the bigger picture (to use another tired corporate buzz phrase). Decisions made with all the facts at hand will naturally help increase revenue, as opposed to blindly feeling in the dark and making changes to one area or department that may negatively affect another.

There are a number of ways that you can use big data analytics to make better decisions and increase profit. Crucially, it allows you to see what really makes your customers tick. Nowadays many businesses offer different ways for their customers to communicate with them. From email to a website, to phone calls and human interaction, all of these present you with meaningful information about your clients’ behavior. Knowing what your customers rely on you for, how they interact with you, and where they may hesitate or stumble when using your services, provides a wealth of knowledge just waiting to be mined. However, a lot of this data is unstructured and therefore cannot be analyzed using traditional means. That’s where big data comes in: it can help you uncover the information you need to really understand your customers.

Of course it goes without saying that a deeper understating of your customers can help you grow your customer base, increase repeat business, heighten customer loyalty, and reduce bounce rates and the number of dissatisfied customers. But that’s not all – analyzing this data will allow you to develop new products or services, create stronger, more effective marketing campaigns, and create an all-round better experience for the people that matter most – the people you serve.

Want to learn more about big data, and find out how it can have a seriously positive impact on your business’s revenue? Talk to us today – we have the knowledge and experience to help you really get the most out of your company’s intel.

Published with permission from TechAdvisory.org. Source.

How to use data to add business value

December 23, 2015 admin Business Value 0 Comments 2015dec23_businessvalue_c, analytic dashboards, business trends, business value, client behavior, data analysis, data analytics, QS_3

Young businessman carrying light bulb on backAre you making the most of one of your business’s greatest assets? Along with your loyal customers, your team of enthusiastic and hardworking staff, and your tastefully decorated store or office, there is an all-too-often-unsung hero just waiting to help you take your business to the next level: your data. You’ve probably read articles extolling the virtues of data mining, but just how does a small or medium-sized organization actually use data to grow their business?

Many small and medium-sized businesses shy away from data analytics due to the perceived complexities of dealing with the myriad of facts and figures. A head for figures is something many of us lack – and, even if you have no problem with the math, there’s the time involved in setting aside a part of your busy schedule to track your analytics.

But the sooner you embrace your data, the sooner you can start adding real value to your business through this extremely valuable, and often untapped, source. But just how does a smaller enterprise actually set about doing that? After all, even the most humble of mom and pop stores or home-office-based entrepreneurs has access to an often bewildering array of trackable metrics.

The key point is that, if data is to be of any value, it needs to be easy to collect, collate and analyze. There’s no point spending half your working week mired in incomprehensible spreadsheets and charts if you can’t extract useful information and then apply it in a meaningful way that meets your end goals.

When thinking about analytics, it can be easy to feel overwhelmed. Not only that, but the vast majority of business owners would much rather spend their working lives filling dental cavities, laying flooring, solving legal disputes or selling fitted kitchens – whatever your own particular specialist skill might be – than learning about and trying to apply data analysis techniques. That’s where an analytics dashboard can help. These take the hassle out of unearthing all that data, and present your metrics to you in a more understandable format. But with an array of different tools to choose from, what should you consider if this is the route you decide to take?

  • How easy is it to use? There’s no point investing in a dashboard solution if you don’t understand the way the data is presented to you; you still won’t be able to apply it in any meaningful way.
  • How deep will the analysis go? You’ll likely want to be able to track trends, compare results over time, and chart your success.
  • Is the data easy to apply? You want your dashboard to simplify the application of data within your business environment, and make it easy for you to take action.
  • Does it save you time? If you’re currently spending frustrating hours sifting through reams of facts and figures, this is a huge consideration. You need your dashboard to supply pertinent information in an easy-to-read format.
  • Is it compatible with other programs and apps? If you’re operating an online store, you will want the dashboard to work with your POS and shopping cart. You may also want it to track website analytics and social media engagement.

Once you’ve decided on a data analytic dashboard, how do you know which metrics to look at? Every business will differ depending on their industry and individual needs or challenges, but there are a couple of points you will want to bear in mind.

Look for data trends
To make the leap from looking at data to making plans and actually doing something, you need to highlight your most important metrics and use them as something to action. Let’s say you find it hard to retain customers; you know this and your data backs it up. Clearly you’re not doing enough to ensure your customers return. That could indicate you’re spending too much time and money on attracting new clients. Now you can take action: do you need to improve your customer service or offer more products or services? Create a marketing plan that targets past customers by telling them about something new or by offering them a discount.

Analyze your past customers
Now you have easy access to data that shows you your best selling products or services, your peak selling periods, and more. This will help you get to know your customers far better, track their behavior, and plan ahead when it comes to adding services, buying inventory, or preparing for busy spells.

Whether your aim is to attract new customers, retain old ones, expand your offering, or discern whether opening a new location is a viable option, your data will prove to be an indispensable friend. After all, customers may come and go – but your data will always be there for you.

If you’d like to learn more about adding value to your business with data analysis, or want to explore data analysis dashboard options, get in touch with us today – we’ll be happy to advise you on the options best suited to your needs.

Published with permission from TechAdvisory.org. Source.

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