Blog – Brain Trust Technologies LLC

How to make the most of your CRM

August 11, 2017 admin Business 2017august11business_c, analytics, best practices, business value, crm, customer relationship management, integration, purchasing history

Building a rapport with customers has never been easier with customer relationship management (CRM) software. You can track contact information, buying preferences, and sales patterns. It’s a must-have for all sales and marketing teams. But if this is the first time you’re using CRM software, try adopting the following best practices.

Always update customer information
A CRM system is only effective when the data it provides is current. If the customer’s address, company name, or preferred method of contact has changed, your staff should be recording this information immediately so your sales and marketing teams are always equipped with the right information.

Use purchasing history for upselling opportunities
It’s easier to sell to existing customers than acquiring new ones. Boost your sales performance by analyzing your existing clients’ purchasing history and designing promotions or events designed just for them. For example, if they recently purchased a razor from your online store, you can program your CRM to recommend related products like shaving cream or aftershave. Not only does this widen your profit margins, it also makes customers’ lives a lot easier and promotes repeat business.

Automate processes
Take advantage of the workflow automation features in CRM apps to eliminate time-consuming and repetitive tasks. For instance, when a new lead is added to your CRM (via newsletter subscriptions or website visits), the CRM can be programmed to send follow-up emails, offer promotions, and other interactions to keep your business at the forefront of their attention. This saves you from writing the same canned responses while also making sure that you’re engaging your clients throughout the entire sales process.

Learn from analytics
CRM also makes it possible to analyze customer trends and behavior. If you noticed a spike in demand for certain products and services during the holidays, be more aggressive in pushing them out next year. If certain email campaigns were more successful than others (e.g., higher open rates, click-through-rates, and potential customers), understand what elements were responsible for that success and try to replicate them the next time you send a newsletter.

Customer data should also be used to shape sales and marketing tactics. A salesperson that already knows the client’s name, locations, and preferences can deliver more personal sales pitches and has a better chance of closing a deal. The point is this: If you’re not learning from your data, your business growth will be limited.

Integrate CRM with other business software
Tying CRM software to other programs makes it even more powerful. Integration with accounting software combines customer and financial data, eliminating redundant manual data entry and providing more insightful reports. When used alongside a VoIP system, your staff will get relevant customer information from multiple databases displayed on one screen when they’re about to make a call.

Get some CRM support
Last but not least, work with a CRM provider that offers 24/7 support. Ideally, they should be keeping your data safe, updating your software regularly, and advising you on how to use complex CRM features.

This may seem like a lot, but the important thing to remember is that just like every technology investment, CRM requires active participation from executives, managers, and frontline staff. If you need more advice on keeping customers happy or want to know what technologies can add value to your business, call us today.

Published with permission from TechAdvisory.org. Source.

How to keep your mobile devices safe

August 9, 2017 admin Hardware 2017august9hardware_c, cybersecurity, hardware, mobile device, smartphone, threats

Increased productivity and constant collaboration are two of the main reasons why businesses have integrated a mobile policy into their business. This means an increased use of mobile devices such as smartphones and tablets in daily operations. But as the number of mobile users continues to grow, so does the number of cyber crime. Reduce your IT staff’s headaches by following these steps in protecting your mobile devices.

Ensure mobile OS is up-to-date

Apple and Android’s operating system updates improve overall user experience, but their most important function is to fix security vulnerabilities. You can reduce your business’s exposure to threats by installing updates for ALL devices as soon as they become available. Some people wait for a few weeks or months to update their device’s OS. This gives hackers ample time to exploit vulnerabilities on devices that run on outdated operating systems.

Install business applications only

Downloading apps seems harmless, but lenient mobile devices policies on what should and shouldn’t be downloaded on company devices could lead to staff downloading and installing non-business-related apps from third-party stores, most of which are notorious for malicious advertising codes and other threats.

Be careful with public Wi-Fi networks

Emergency situations might compel you to use password-free Wi-Fi networks in hotels, airport, cafes, or any public place. Connecting to an open network could expose your confidential information and sensitive company data to hackers connected to the same network.

You can avoid this by providing a practical internet data plan, preferably one that includes roaming services, for remote workers. And if you really have to connect to an open Wi-Fi, don’t use the connection for transferring sensitive data.

Enable phone tracking tools

Losing a company-issued mobile device is a scenario many would rather not contemplate, but it happens. Devices can be misplaced or stolen, and enabling a useful app such as ‘Find my iPhone’ for iOS devices, ‘GPS Phone Tracker’ for Android, or any other device-tracking app in Apple’s App or Android’s Google Play stores helps users locate lost phones, or otherwise delete data in stolen devices. Downloading and setting up the app takes just a few minutes, and it will give you peace of mind knowing that even if your phone is lost or stolen, its contents will not be compromised.

Screen SMS carefully

SMS messaging may not be as effective as email phishing, but SMS phishing can also be used to trick users into clicking malicious links. Hackers send messages purporting to be from someone you know or a legitimate source that asks you to urgently send confidential data. You can either delete these messages, block unknown senders, or alert your IT department in case you encounter a possible scammer.

Mobile devices are becoming more critical to operations. And with more devices open to attack, businesses must bolster their cybersecurity efforts. Hackers will exploit every possible vulnerability, and that includes those in unsecured smartphones and tablets. Get in touch with us if you need comprehensive security solutions for your business.

Published with permission from TechAdvisory.org. Source.

Enhance content through social media

August 7, 2017 admin Social Media 2017august7socialmedia_c, business, content, customer, engagement, growth, marketing, media, smb, social, strategies

When social media is used correctly, marketers can better understand their target audience and thus create better content and deliver it more effectively. This is vital since you’ll be able to send customers tailor-made content that helps increase conversion rates and sales revenue. Grow your business with social media with these four steps:

Identify what’s trending on social media
From global events like the WannaCry and Petya ransomware attacks to the Super Bowl halftime show that took the internet by storm, content marketers need to know what consumers are talking about on social media.

For example, when Steve Harvey read the wrong name at Miss Universe in 2016, Burger King wasted no time tweeting a picture with the caption: “At BK, everyone gets to keep their crown.” This clever and timely message resulted in almost 100,000 retweets, likes, and replies.

Knowing what’s trending helps marketers fine-tune content to ensure better engagement and higher conversion rates. And it can even help establish relevance in larger conversations and engage new groups of potential customers.

Understand what’s happening locally and globally
Content marketers should stay on top of what’s happening on both a global and local scale, and then share what they’ve learned with their teams. For instance, children’s clothing companies can combine the latest trend with the back-to-school season to attract more students and parents.

Leverage user-generated content
According to a recent Bazaarvoice report, shoppers who interact with consumer-generated content are 97 percent more likely to make a purchase than shoppers who don’t. Customer-generated content helps drive awareness among non-customers who may be persuaded by positive and authentic customers’ experience. Social data derived from user-generated content also helps marketers address content pain points.

Incorporate social data into your marketing strategy
Put the social media data you’ve gathered to good use by integrating them into your current marketing strategy. They immediately provide a better understanding of the customer and highlight the type of content audiences are currently engaging with. This can be used to help develop and execute better content and marketing campaigns.

Social media has changed the way small- and medium-sized businesses operate. In order to get ahead of your competitors, it’s imperative that you understand how to leverage it to your business’s advantage. Feel free to contact us about what we can do to help.

Published with permission from TechAdvisory.org. Source.

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