Blog – Brain Trust Technologies LLC

Office 365 and G Suite

February 10, 2017 admin Business 2017february10_business_c, g suite, google, microsoft, office 365, productivity apps, productivity suite

Google’s G Suite or Microsoft’s Office 365? That’s the question. One that many business owners ask themselves but often put aside because weighing the individual functionality seems like a monumental task! We’re here to help end that indecisiveness, so let’s take a look at what each has to offer.

Cost and commitment
G Suite offers two pricing plans: $5 and $10 per user per month. The $5 plan offers company email addresses, video and voice calls, integrated online calendars, online documents, presentations and spreadsheets and more.

The $10 plan offers all the features of the $5 plan plus unlimited storage or 1TB per user for less than 5 members, advanced admin control panel for Google Drive, and audit and reporting insights for Drive content and sharing, to name a few.

Office 365 offers a number of pricing plans, including:
Office 365 Business Essentials ($5.00 per user per month)
Office 365 Business ($8.25 per user per month)
Office 365 Business Premium ($12.50 per user per month)
Office 365 ProPlus ($12.00 per user per month)
Office 365 Enterprise E1 ($8.00 per user per month)
Office 365 Enterprise E3 ($20.00 per user per month)
Office 365 Enterprise E5 ($35.00 per user per month)

We’ll compare two plans from Office 365 with the same pricing as G Suite below; you can find more details about Office 365’s other plans here.

Office 365 Business Essentials will cost $5 per user per month with annual subscription. Monthly subscription will cost $6 per user per month, meaning you’ll save $1 user per month with G Suite.
Office 365 Enterprise E1 will cost $2 less than G Suite’s $10 plan

Applications

Google Apps are designed for cloud-based collaboration. For instance, Google Docs lets you make permanent changes in the file or provide feedback using “suggestion” mode. Other advanced features in G Suite include machine intelligence in Google Calendar (which helps you find a time when invitees are free), Dynamic layout suggestions in Google Slides, and better file management and granular content ownership.

Microsoft apps, on the other hand, are designed based on desktop versions of their products with enhanced cloud capability — you’ll be able to use cloud versions of Word, PowerPoint, Excel, Outlook and more while still being able to work offline. More advanced integration with Microsoft’s cloud solutions like SharePoint, Dynamic CRM, and Azure are also available.

Security

G Suite leverages machine learning capabilities to detect suspicious logins and block most advanced types of spam. It automatically scans every email attachment before you download it to prevent the spread of viruses.

Office 365 utilizes Exchange Online Advanced Threat Protection (ATP), a new email filtering service that targets specific advanced threats like unknown malware and viruses in real time to protect against malicious URLs.

Email

While both Office 365 and G Suite offer a clean interface, the difference lies in the way emails are organized. Gmail lets you apply multiple labels to an email and offers 30GB of storage space across Gmail and Drive.

Office 365 uses classical folder structure to categorize emails and offers a 50-GB inbox in addition to 1-TB storage space. Unlimited storage is also available in its Enterprise E3 $20 per user per month plan.

Third-party integration

G Suite’s integration with CRM, productivity and customer service software gives you plenty of options. Unfortunately, the same can’t be said about Office 365, as Microsoft hasn’t been adopting a developer integration approach when compared with Google.

Support

Both G Suite and Office 365 offer 24/7 phone and email support. However, G Suite also offers live chat support and forums to seek clarification, give feedback and request additional functionality.

To sum up, G Suite is a better solution if you need native integration with third-party apps and support for various operating systems and devices. Despite that, Office 365 makes sense if you prefer a number of options when it comes to your pricing plans or need integration with other Microsoft cloud solutions. No matter the solution, maximizing productivity is imperative to stay ahead of competitors. If you need help finding the right solutions to enhance efficiency, just give us a call; we’re happy to help.

Published with permission from TechAdvisory.org. Source.

Business opportunities with IoT

February 8, 2017 admin Hardware 2017february8_hardware_c, automation, insight, internet of things, inventory, iot, tracking

Many IT experts predict that more businesses will gravitate towards the Internet of Things (IoT). This statement is hard to dispute considering that smart thermostats and refrigerators are already in widespread use. But internet-connected appliances aren’t the only thing IoT has to offer. Here are four other ways your business can take advantage of this exciting new technology.

Improved logistics
With IoT sensors, supply chain management and order fulfillment processes improve markedly to meet customer demand. For example, sensors on delivery containers and trucks in transit give managers real-time status updates, allowing them to track their items and ensure they reach the right location at the right time.

Streamlined inventory
IoT also presents automation opportunities for businesses that need to manage and replenish their stock. When data recorded from IoT devices are tied to your enterprise resource planning (ERP) system, you can accurately monitor your inventory, analyze purchase and consumption rates of a particular product, and automatically reorder items when IoT sensors detect that supply is running low. This minimizes out-of-stock incidents and prevents excess stock build-up.

Fast payment
Given how most payments are done electronically via point-of-sale systems or the internet, IoT has the potential to revolutionize the way businesses process transactions. We’re already seeing a few examples of this today as ApplePay not only allows users to purchase goods and services using smartphone applications, but through wearable technology as well.

Soon enough, IoT devices might even allow restaurants and retailers to register or charge their customers the moment they walk through the door.

Market insight
Businesses that can somehow make sense of IoT-collected data will gain a competitive edge. Marketers, for example, can gather valuable insight into how their products are used and which demographic is utilizing them the most. This information can then inform future marketing efforts and give businesses more direction on how to improve their products and services for their customers.

Although businesses will certainly face many challenges in implementing the Internet of Things, those who manage to overcome them will reap all the benefits of this burgeoning technology.

Want to know if an IoT deployment is right for your business? Contact our certified IT consultants today.

Published with permission from TechAdvisory.org. Source.

The new face of e-marketing: IG stories

February 6, 2017 admin Social Media 2017february6_socialmedia_c, application, innovation, instagram, marketing, media, online, social, stories, tool

Scroll, double-tap, repeat, might have been the original Instagram-ing routine, but not anymore. After partnering with global advertising giants, IG is introducing its latest feature: Stories. With it, you can share short videos, or even personally decorated snapshots of your daily life. But many of you might ask, “What does this have to do with online marketing?” Read on and find out.

Jim Squares, director of product marketing, said in an interview with Fortune that “a two or three-week test period” will be carried out before releasing it to all its active advertisers. Let’s face it, the similarities between Instagram Stories and Snapchat ads are undeniable. But with Snapchat ads, they work mainly with larger brands and keep ads as unobtrusive as possible. If you want to collaborate with big boys like Netflix or Coca-Cola, you’re looking at a budget bigger than what you might have. By contrast, Instagram ads are self-serving and employ auction-based pricing.

When it comes to setting up and paying for video ads inside Stories, it’s a pretty straightforward process, much like Facebook advertising. Not only do you have the ability to target your audience, but the benefits of working with demographic and Internet-based targeting capabilities definitely give Instagram a competitive advantage. On top of this, users can expect more goodies when the format officially takes off. For the time being, Stories seems to be a simple yet efficient way to test out advertising placement.

Instagram also announced that analytics from Stories will also be included in the Business Tools dashboard, sharing basic insights including reach and impressions — with a good chance of more analytics to be seen in the future. It’s estimated that up to 71 percent of US businesses will begin to market on Instagram in 2017, and these efforts will not go unnoticed since 75 percent of users initiate some sort of action after seeing a post.

It took Instagram quite a while before it rolled out any type of advertising or introduced any kind of business feature. When it finally did, however, they didn’t beat around the bush in monetizing the platform. Yet, several months after Stories’ initial launch, Instagram is already making plans to leverage its power.

That’s because Stories represents a stellar opportunity at getting back at its biggest rival — Snapchat — while simultaneously providing an immersive advertising experience. Because Stories take up the entire mobile screen, so will the ads. Sponsored Stories isn’t exclusive to just images; videos are an optional format for both advertisers and consumers alike. Meaning that full-screen multimedia truly makes it both an interactive and engaging experience. There won’t be a difference in engagement between organic and Sponsored stories; both enable viewers to like, comment and share.

It might not be the traditional once-upon-a-time kind of story, but Instagram’s latest feature is poised to bring happy endings to many — if utilized properly, of course. If you are still uncertain or would like to ask further questions, feel free to give us a call. Allow us to partner with your business, so you can #succeed that much quicker.

Published with permission from TechAdvisory.org. Source.

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