Blog – Brain Trust Technologies LLC

Tips to get to 500+ LinkedIn connections

April 25, 2016 admin Social Media 0 Comments 2016apr25_internetsocialnetworkingandreputationmanagement_c, business, clients, keywords, linkedin, network, social media

Most people are still impressed when they see a LinkedIn profile with 500+ connections. It gives that person authority in their industry and shows they’re a valuable member of the business world. In other words, 500+ connections can help sell you and your business. So how can you reach this coveted number? Here are some tips to get started.

Network every day

If you’re struggling to grow your LinkedIn network, you may not be spending enough time on the platform. If you want to become a power player, you need to use the social network often. So dedicate 15-30 minutes a day to network on LinkedIn, and make it a goal to reach 500+ connections.

Join and participate in groups

Utilizing LinkedIn groups presents an opportunity to meet other professionals (and eventually add them as connections) as well as learn and share valuable advice. The point is not to just join a group, but actively participate in them. This requires a degree of focus and smart selection.

How many groups should you join? Shoot for around ten. This will ensure you have time to participate in each group and connect with its members. As for the groups you join, you’ll obviously want to join those in your industry, but you should also diversify. So choose five within your industry and five that relate to your other interests or provide you an opportunity to learn from its group members. Some suggestions to consider are an alumni group for your university, groups that represent causes/charities you care about, and groups that relate to a new skill you’re hoping to learn. Obviously, all the groups you join need to be active. If members only post in a group once a week, this is a red flag to avoid joining.

Once you’ve joined, you should spend some time each day contributing in at least five of your ten groups. You can ask questions, provide advice, or share valuable articles or original content you’ve created. Once you’ve developed a rapport with group members, you’ll have an easy, non-awkward way to connect with them.

Personalize your “Connect” request

The less you know a person, the less likely they are to connect with you if you send a generic connection request. You know the one: “I’d like to add you to my professional network on LinkedIn.”

Many people will simply ignore requests like this. This is why it’s important to include a quick note that either refreshes that person’s memory of you, mentions a common interest or connection you might share, or simply introduces yourself and your reason for connecting. The more personal your note the better.

Use keywords in your profile

Just like Google, Bing and the other search engines, keywords help you get found on LinkedIn. Plant these keywords in your professional headline, profile summary, and skill endorsement section. How do you know what keywords to use? Think about what you want yourself or your business to be endorsed for. What skills do you have to offer your clients? For example, if your business specializes in web solutions, some keywords you may think about using would include SEO or “web content”. As for your skills, be careful not to choose keywords that are too narrow. For example if your business is in the financial services and tax preparation industry, don’t use the names of niche tax solutions you specialize in like “estate taxes” or “small business taxes” as your endorsed skills. Instead, choose more general words like “tax preparation”. By doing this, your connections will be more likely to endorse you as it’s a broader category.

By following these tips and spending at least 15 minutes a day on LinkedIn, you’re sure to see the number of connections you have grow. And the more connections you make, the less work you’ll have to do to grow your network as more and more people will send you connection requests instead. This will provide more business opportunities and chances for you to meet new clients. If you’d like more ideas how to improve your social media efforts, feel free to email or give us a call.

Published with permission from TechAdvisory.org. Source.

Boost staff productivity with mobile tech

April 18, 2016 admin Business 0 Comments 2016apr18_productivity_c, BYOD, cloud, communication, email, mobile technology, phone, remote working, tablet

2016Apr18_Productivity_C Most business owners are quick to think that utilizing mobile devices automatically leads to more productivity. Unfortunately, this is not always true. A poor mobile device policy can actually lead to burnout and see your employees become overwhelmed by technology. Here’s how to avoid these pitfalls and get the most out of mobile devices in the workplace.

Use the right tool

Some work tasks just aren’t cut out for mobile use. While using a mobile phone or tablet to send emails is an effective way to work on the go, trying to write long form reports on these same devices is a bad idea. As a general guideline, small tasks such as email, viewing documents, using search engines and project management apps are good for mobile work. Anything that is too detailed is probably better suited for a computer or laptop. Lastly, only train your employees to use and learn the mobile devices and programs that make sense for their role. If you want them to be most efficient, you don’t want to overwhelm them with every mobile tool your business uses.

Communicate face-to-face

Email is undoubtedly a valuable communication tool. But it’s also become the bane of existence for many of today’s employees and business owners. Too many emails kills your employees productivity, overwhelming them. And unfortunately, many times email is simply unnecessary. Instead of sending that email about a question concerning an upcoming meeting, simply go and ask in-person. You’ll likely get a response much quicker and you avoid adding yet another message to the email overflow.

Consider adding a face-first policy in your office. This means that every time your employees consider writing an email, they should question if it’s easier to just go talk with that person directly. If that person is located a quick walk away, then the conversation should take place in-person. This especially makes sense if your employee needs an answer within a few hours, as sometimes emails go unanswered for much longer than this. By enforcing an email policy, your employees’ inboxes are less likely to be overflowing and your communication will take place in a more timely manner.

Set boundaries

There’s no question that mobile tech can help productivity, but it can also hinder it. The problem is that many employees who utilize it have difficulty “switching off”. The lines between work and personal life begin to blur as completing work tasks is always right at their fingertips. While on the surface more work output from your employees may sound like a good thing, in reality it’s far from it. Being “always on” can quickly lead to burnout. And even if it doesn’t, if your employees don’t take time to break and recharge, their productivity will suffer. To demonstrate just how many employees fall into this trap of overworking, the 2015 Staples Business Advantage Workplace Index surveyed 2,602 employees and found that a quarter of them regularly worked after standard business hours, and four out of ten worked on at least one weekend a month.

So how can you resolve this issue as an employer? Simply set boundaries. Create time frames for when work platforms and applications can be utilized and for when emails can be sent and responded to. Also, don’t encourage employees to work on off-hours by sending emails during the weekend. If your concern isn’t urgent, then by all means wait till Monday to send it out.

Be flexible

While it may sound a bit contradictory to the last point, being flexible in your work policy can be a smart decision to boost productivity. By being flexible, we mean the ability for your employees to work at hours and locations of their choosing. Most people work better and quicker at certain hours as they are more focused at specific times of the day. And some people will work better remotely than they do at an office space as there can be less distractions. The Staples survey supported this fact as 59% of the employees surveyed said that flexible schedules had a positive effect on productivity.

Cloud tools like Office 365 and Google Apps can help encourage a flexible workplace. But regardless of how flexible your office becomes, be conscious that parameters on work, mentioned in the last section, should still be in place to prevent employee burnout.

Mobile devices in the workplace can go a long way towards making your business more efficient and employees happy. If you’d like to learn more about utilizing mobile devices in the workplace or how you can leverage technology to make your business more productive, call us today.

Published with permission from TechAdvisory.org. Source.

4 BYOD security risks you should address

April 13, 2016 admin Security 0 Comments 2016apr13_security_c, Bring Your Own Device, BYOD, data leak, hackers, lost devices, malware, security risks

2016Apr13_Security_C In the 21st century, personal computing is with us wherever we go. This is all thanks to the proliferation of mobile devices such as smartphones and tablets. These devices allow us to take work home with us. And, with bring your own device (BYOD) strategy, businesses have never been so productive. However, BYOD poses a number of security risks if you’re not careful. What are these problems? How are they caused? Here are some BYOD security risks you should know before implementing it in your business.

Data leakage

The biggest reason why businesses are weary of implementing a BYOD strategy is because it can potentially leave the company’s system vulnerable to data breaches. Personal devices are not part of your business’s IT infrastructure, which means that these devices are not protected by company firewalls and systems. There is also a chance that an employee will take work with them, where they are not using the same encrypted servers that your company is using, leaving your system vulnerable to inherent security risks.

Lost devices

Another risk your company has to deal with, is the possibility of your employees losing their personal devices. When devices with sensitive business information are lost, there is a chance that this could end up falling into the wrong hands. Additionally, if an employee forgets to use a four digit PIN code to lock their smartphone or tablet, anyone can gain unauthorized access to valuable company data stored on that particular device. Therefore, your company should consider countermeasures for lost devices like completely wiping the device of information as soon as an employee reports a missing or stolen phone.

Hackers can infiltrate your system

Personal devices tend to lack adequate data encryption to keep people from snooping. This along with the fact that your employees might not have updated their devices can allow hackers to infiltrate your IT infrastructure.

Connecting to open Wifi spots makes your company more susceptible to hackers. Open wireless points in public places can put device owners at risk because there is a chance that hackers may have created that hotspot to trick people into connecting. Once the device owner has connected, attackers can simply surveil web activity and gain access to your company’s accounts.

Vulnerable to malware

Viruses are also a big problem when implementing BYOD strategies into your business. Using personal devices means your employees can access whatever sites or download any mobile apps that your business would normally restrict to protect your system.

Jailbreaking or rooting a device also puts your systems at risk because it removes limitations imposed by the manufacturer to keep the mobile software updated and protected against external threats. It’s best to understand that as your employees have the freedom to choose whatever device they want to work with, the process of keeping track of vulnerabilities and updates is considerably harder. So if you’re thinking about implementing BYOD strategies to your business, prepare your IT department for an array of potential malware attacks on different devices.

So you might be thinking that it would probably be best to just avoid implementing a BYOD strategy in the first place. However, BYOD will help your business grow and adapt to the modern workplace, and should not be dismissed as a legitimate IT solution. It’s just important to educate your company about these risks so that problems won’t occur for your business down the line.

If you need some help implementing IT security solutions for your company, or if you have any concerns regarding IT, give us a call.

Published with permission from TechAdvisory.org. Source.

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