Blog – Brain Trust Technologies LLC

Top YouTube marketing tips

January 16, 2016 admin Social Media 0 Comments 2016jan11_socialmedia_c, marketing, QS_3, social media, video marketing, youtube, youtube tips

If you’re not considering YouTube for your business’s marketing strategy, you’re truly missing out on one of the most powerful marketing platforms out there. YouTube gives you the opportunity to establish your business’s unique brand and personality through video. If you’re just starting out on YouTube marketing and don’t have a specific strategy in mind, check out these tips to create great videos and attract more viewers.

Keep it short and simple

Most people have short attention spans and won’t watch videos that are longer than a couple of minutes unless they’re really interested. This means lengthy videos might not perform as well as you might hope, since viewers are likely to be turned off completely. There’s no fixed formula here, but the idea is to create videos that convey your intended message within five minutes at most. If you have the need for longer videos, simply split them into small segments – this is another great way to keep your visitors hooked and make them want to come back for more.

Use humor in your videos

Have you ever wondered why the funny videos on YouTube earn so many hits in such a short time? That’s because people love humor. We all like a good laugh. There are several YouTube channels out there that have had huge success by injecting humor into their videos. You don’t have to make your audience fall on their backs laughing – just flashing a little sense of humor will do the trick.

Consider quality over quantity

With the vast number of amateur and low-quality videos that come up on YouTube’s search results, you need to go the extra mile and make your video stand out from the competition. It’s worth investing in a high-quality video camera if you’re serious about YouTube marketing. Each of your videos should contain helpful and engaging content. And before posting it live, make sure to ask for a second or third pair of eyes to go through it again. This way you can take out the fluff and polish the videos so they’re appealing to viewers.

Set engaging titles

When it comes to YouTube marketing, this is perhaps the most important thing to keep in mind. Make sure you include relevant keywords in the title, so your viewers know what to expect to see in your video. The general rule of thumb is to keep it clear and concise, since long titles will be truncated in YouTube’s search results. Another thing is to refrain from using misleading titles that trick people into watching your video. Not only will your viewers hit the close button right away, this cheap trick will also have a negative impact on your video’s ranking.

Promote your videos

YouTube videos have a high chance of ranking well in Google, being the search engine giant’s subsidiary and following similar search algorithms. But this is no excuse to skimp on marketing. There are many ways to promote your videos to your specific target audience. Using relevant keywords and descriptions may help with organic traffic, but there’s also paid options like Google AdWords and Facebook Ads that will help you earn more exposure for your videos.

YouTube is a great tool to generate traffic and interact with your customers online. But do keep in mind that no matter how great your videos are, they won’t get seen if you don’t promote them well enough. If you want to learn how to maximize your YouTube marketing campaigns, get in touch with our experts today.

Published with permission from TechAdvisory.org. Source.

HDD vs SSD: Which is best?

January 15, 2016 admin Hardware 0 Comments 2015jan5_hardware_c, computer, flash storage, hardware, HDD, QS_3, SSD, storage, technology

When it comes to purchasing new computers, buyers used to have limited choice for what kind of storage they got with their laptop or desktop PCs. But with the invention of the solid state drive (SSD), you can now configure your system with either the traditional hard disk drive (HDD), SSD, or in some cases both. So what’s the better choice between SSD and HDD? Here, we compare the two so you can decide for yourself which one best fits your needs.

What is an HDD?

A hard disk drive (HDD) is basically a storage device in a computer. It is comprised of metal platters with magnetic coating, spindle, and various moving parts to process and store data. The common size for laptop hard drives in the 2.5” model, while a larger 3.5” model is usually found in desktop computers.

What is an SSD?

A solid state drive (SSD) is also another type of data storage that performs the same job as an HDD. But insteading of storing data in a magnetic coating on top of platters, an SSD uses flash memory chips and an embedded processor to store, retrieve, and cache data. It is roughly about the same size as a typical HDD, and bears the resemblance of what smartphone batteries would look like.

HDD and SSD Comparison

Now let’s take a closer look at the two devices. We break it down into the following main categories:

Speed
This is where SSDs truly prevail. While HDDs need a long time to access data and files because the disk must spin to find it, SSDs are up to 100 times faster since data can be accessed instantly. This is why an SSD-equipped PC will boot within seconds and deliver blazing fast speed for launching programs and applications, whereas a computer that uses a HDD will take much longer time to boot the operating system, and will continue to perform slower than an SSD during normal use.

Capacity
As of writing, SSD units top out at 16TB storage capacity. Although there are large SSDs, anything that’s over 512GB is beyond most people’s price range. HDDs, on the other hand, have large capacities (1-2TB) available for much more affordable prices.

Durability
HDDs consist of various moving parts and components, making them susceptible to shock and damage. The longer you use your HDD, the more they wear down and most eventually end up failing. Meanwhile, an SSD uses a non-mechanical design of flash storage mounted on a circuit board, providing better performance and reliability, and making it more likely to keep your files and data safe.

Noise
An HDD can sometimes be the loudest part of your computer. Even the highest-performing HDDs will emit some noise when the drive is spinning back and forth to process data. SSDs have no moving parts, meaning it makes no noise at all.

Heat
More moving part means more heat, and HDD users will have to live with the fact that their device will degenerate over time. SSD uses flash memory, generating less heat, helping to increase its lifespan.

Cost
To be frank, SSDs are much more expensive than HDDs for the same capacity. This is why most computers with an SSD only have a few hundred gigabytes of storage. HDDs are about twice as cheaper than SSDs.

Despite the high costs and low capacity, SSD is a clear winner over the HDD in terms of performance. While you’re paying more for less memory with an SSD, you’re investing in a faster and far more durable data storage option in the long run.

We recommend using an SSD as the primary storage for your operating system, applications, and most-used programs. You can install another HDD inside the same computer to store documents, movies, music, and pictures – these files don’t need to leverage the incredible access times and speed of SSD.

Looking to invest in some new hardware for your business? Make sure you talk with our experts before you make the decision – we can provide sound advice and help guide you in the right direction.

Published with permission from TechAdvisory.org. Source.

Understanding Google Analytics

January 7, 2016 admin Business Intelligence 0 Comments 2015dec28_businessintelligence_c, bounce rate, Business Intelligence, google analytics, pageviews, QS_3, traffic sources, unique visitors

In today’s competitive business world, it’s imperative that you have a thorough understanding of who your visitors are and what are their expectations. If you’re looking for a powerful analytical tool for your company’s website, Google Analytics one of the best options in the market. Yet trying to understand Google Analytics and its strategic use can make your head spin. If you’re just starting out, here’s an overview of Google Analytics and its key metrics that are noteworthy.

What exactly is Google Analytics?

Google Analytics is a free website analytic product offered by Google. It is an application that collates visitor data from your website and provides basic statistics and analytical tools for search engine optimization (SEO). The data is used to generate reports that give you insights as to how your visitors are engaging with your website.

With Google Analytics, you can analyze your traffic to discover whether your target market is finding your website, how they’re finding it, and if they’re taking the actions you expect them to take while on your site. By tracking and analyzing your traffic you can increase the engagement and enhance your marketing strategies.

Google Analytics’ Key Metrics

Navigating Google Analytics can be mind-numbing, since you are likely to get lost in its many features, variables, and settings. Check out these basic key metrics that will help you analyze your website traffic.

Unique Visitors
Most people tend to confuse this metric with “Visits”. The Unique Visitors metric can give you an accurate number as to how much real traffic you receive on a daily basis because, unlike the Visits metric, it doesn’t solely rely on cookies to count. This means any of your visitors would be counted once, even if they cleared their computer of cookies.

Pageviews
The Pageviews metric should increase in direct proportion to the numbers shown in Unique Visitors. This metric represents how deep your unique visitors go into your website pages. If the percentage is low, your content may not be engaging enough to encourage visitors to explore the your website further than the home or landing page.

Bounce Rate
The Bounce Rate metric will tell you the percentage of visitors who left your website after viewing only one page. High bounce rates can mean that your website is not appealing to visitors in certain aspects such as the design, content, navigation, and so on. Tracking your website’s bounce rate will quickly help you identify things that are not working well on your website, so you can fix the problem accordingly and ensure you grab visitors’ attention from the first click.

Traffic Sources
This metric shows which sources drive the most and least traffic to your website. Generally there are four types of metrics: Referral, Direct, Organic Search, and Social.

Referral traffic – These visitors found your site via your off-page marketing efforts, such as backlinks and blog articles on other websites.
Direct traffic – These visitors are highly targeted, since they type your URL directly into their web browser.
Organic search – These visitors discover your site after searching a keyword in a search engine, usually from Google.
Social traffic – These visitors came from social media platforms, such as Facebook, Twitter, and Instagram.

These are the metrics that matter to tracking your website’s visitors. They consist of basic numbers that are easy to understand and interpret. Once you get a handle of these metrics, you can make your way to more advanced metrics that provider deeper level and more accurate insight.

For more tips on how to utilize your business data with Google Analytics, contact our specialists today.

Published with permission from TechAdvisory.org. Source.

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