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New year, new cyber-threats

December 13, 2016 admin Security 2016december13_security_c, cyber threats, cyber-attacks 2017, cybercrime, Network Security, protection, security

hackerscybersecurity-170px-03Have you had to deal with security issues in the past year? Brace yourself, as there are more to come. For this reason, security experts have become indispensable members of society, who guard tech-dependent individuals and businesses against malicious attacks that pose threats to their privacy and livelihood. As you ring in the new year, make sure you’re well armed against the following predicted cyber-crimes.

Increased threats on cloud technology

Cloud service has numerous benefits to businesses. They make data storage, collaboration, and processing more efficient; they enable employees to work faster; and they help operations flow smoother. Cloud technology’s popularity is expected to rise well into the next few years, but as demand increases, so does the dangers presented by cyber attackers.

Ransomware will be more complex

Ransomware incapacitates computer systems by locking down files and preventing access for ransom. In its 2016 Threat Predictions report, security software company McAfee predicts a peak in ransomware attacks next year. Although they also predict it to recede by mid-year, damages to vulnerable cloud-dependent infrastructures can be great and costly. Most alarming in the prediction, however, is that in the coming year ransomware attacks will be more complex due to new elements.

Ransomworms, which use advanced victimization techniques to mine further data within an already compromised network, are expected to put an even crueler spin to an already formidable malware. Doxing, on the other hand, affects avenues such as social media and any place where sensitive, easily identifiable information can be extracted to serve the ultimate purpose of extorting money. Yet another wicked ransomware to watch out for is Backup Deletion, which destroys the very mechanism that can otherwise help you recover from a compromised system or files: your backup data.

More threats to IoT (Internet of Things)-enabled devices

It is also predicted that 2017 will see attacks made on IoT-powered devices, which will make life harder for those who depend on technology that makes life easier. It targets medical devices and Electronic Medical Records, “connected cars”, basic domestic tools, and tech-driven wearables, such as smartwatches and fitness trackers. The danger posed by this intrusion is fully capable of corrupting information stored in your devices.

Advanced cyber espionage

Cyber espionage is by no means a novelty. In 2017, it’s expected to hold sway in cyber-threat prevention measures as it becomes even more complex. It encompasses all sectors of society, including individuals, private organizations, government institutions, and entire countries. Perpetrators will have the means to bypass networks by attacking firewalls and wreak havoc in their victims’ network. Fret not, for there will be measures in place to detect this threat also in the coming year.

Hackers are one of the most cunning criminals to have ever existed. While the cyber-police and the defenses they put up are no slouches, threats to security systems can still make technology-dependent individuals and businesses quiver. Although damaged networks can be repaired, compromised privacy restored, and stolen data returned, the amount of damage that hackers can cause might be irreparable and/or result in a significant dent in your IT infrastructure and budget. The value of a network security system makes itself known when you least expect it, which is why security should be a top priority.

Are your systems protected from these predicted remarkable feats of hacking? Call us if you want to discuss security services that are best for you.

Published with permission from TechAdvisory.org. Source.

Instagram followers: turn them into buyers

December 12, 2016 admin Social Media 2016december12_socialmedia_c, ecommerce, instagram, instagram followers, social media

instagram-170px-03Because of its image-heavy content, Instagram has become a tremendously popular social platform, as evidenced by its 500 million users and over-a-billion daily engagement. More than being a photo-sharing social network with fun filters, Instagram’s potential to turn your followers into customers is worth exploring. Make the most of your Instagram account with these 5 practical tips.

Ensure your posts are shoppable

This simply means providing a convenient path in which your followers can buy the products posted on your page. With a shoppable Instagram tool, you can direct users to your online shop where they can make an actual purchase. Instagram is, arguably, not the best ecommerce platform to use if you depend on clickable media, but if you know how to tweak the app to your advantage – and provide an attractive presentation of your products – you can turn likes into sales.

Give away discount codes or coupons

Entice followers to engage with you and share content with incentives such as discount codes or coupons. You can do this by running contests with an interesting concept, cool prizes, and a sharing or voting element that encourages participants to share your content with their friends. Better yet, engage followers by tapping into user-generated content via photo contests, resulting in free promotion for your brand.

Come up with a strong call-to-action (CTA)

Instagram doesn’t exactly have the most mobile-friendly CTAs, but don’t let this prevent you from sending followers to your sales page. Whether it’s telling them to go to the link on your bio or simply incorporating a shoppable Instagram feature on your page, specific instructions on how to buy or know more about your product can spell the difference between making a sale and getting ignored.

Post frequently and make the most of all available tools

Post photos using stylish filters, create snappy and quirky videos, or let your followers take a friendly behind-the-scenes peek at your organization using the Stories feature. Come up with a catchy and relatable caption that encourages participation and engages your core audience. Also important: using hashtags on your posts. Any business Instagrammer worth his or her salt knows that a simple hashtag can pave the way for other users to reach your content and, ultimately, buy your product.

Last but not least…

Create captivating content

Remember that Instagram is a visual platform, and as such, users are enticed by striking images rendered in flattering filters, vivid colors, and clear messages. Although other social media platforms such as Facebook and Twitter are excellent mediums for promoting products, the image-oriented nature of Instagram brings in a wealth of opportunities for promoting your brand. Aside from coming up with likeable posts, crafting a clear and concise caption can lead to a winning Instagram marketing campaign.

With some creativity, visual flair, and a well-defined strategy, these tips can help shape your Instagram feed as an attractive online sales generator. If you need further advice on how you can make the most of your social media presence, contact us and we’ll be happy to help.

Published with permission from TechAdvisory.org. Source.

A guide to choosing small business computers

December 8, 2016 admin Hardware 2016december8_hardware_c, computers, hardware, laptop or desktop, software

2018december8_hardware_cIs having the best computer for your small business really that necessary? The answer is a resounding yes. Given the changes in the business environment, entrepreneurs are fiercely competing for a place in the hearts of consumers. And that requires having the right kind of computers. If you truly want the best for your business, read on to find out how to select the best computers that can help make your business thrive.

Laptop or desktop?

Laptops are highly portable, efficient, and inexpensive. If these are the most important qualities your business requires in a computer, then by all means, choose them. Clearly, desktops aren’t built for mobility, but what they lack in portability, they more than make up for in storage, processing capacity, and security. Although laptops make perfect sense for small businesses with great need for portability, they are much more prone to security threats and are not as easy to upgrade and maintain, unlike desktops.

Processor

The Central Processing Unit (CPU), or simply processor, determines the speed at which you can access your data and perform business-critical tasks. Speed is measured in Gigahertz (GHz), and a processor that runs from 2 to 4 GHz should be plenty for small enterprises. Arguably the most important item on the list of a computer’s specifications, the processor plays a crucial role in your computer’s speed and efficiency.

Storage

As critical hardware components, hard drives indicate how much information you can store and use. Storage capacity typically ranges from 128 gigabytes on “light computers”, all the way up to 2+ terabytes on more critical machines. If your business doesn’t need to store large files such as videos and images and will be used mostly for email and a few applications, 250- or 500-GB storage should do the job. If processor speed is number one on your list of computer requirements, it’s followed closely by hard drive storage.

Operating System

Operating system (OS) decisions often boil down to choosing between Windows or Mac. It might help in your decision-making to know that Windows remains the most widely used OS mainly due to its high compatibility with business software, not to mention, its relatively cheaper price. Macs can perform just as brilliantly as Windows-operated systems can. And although Macs are usually more expensive, they’re well known for their own outstanding features, such as being less prone to crashes.

Other Components

Not to be confused with storage drives, a computer’s Random Access Memory (RAM) is only used to run open applications. It is responsible for keeping your computer performing at optimum speeds, especially when you’re working with several applications or programs at once. For small businesses, a 1200-2600-MHz RAM should suffice. The higher the MHz of your RAM, the higher its performance will be. To keep your basic programs running, 6-8 gigabytes of RAM is often satisfactory.

Ready to Buy a New Computer?

Deciding which computer to buy is an important business decision. While there are a handful of factors to consider, what you aim to accomplish in your business’s day-to-day operations should be your main consideration when choosing a computer. Businesses that require plenty of remote and mobile work should definitely go for laptops. Those that require regular transfers of large datasets could benefit from the increased storage capacity associated with desktops.

Do you need expert advice in choosing the best computers for your small business? We’re happy to guide you in every step of your purchase decision. Give us a call today.

Published with permission from TechAdvisory.org. Source.

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