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Scenarios that might require BCP action

December 12, 2015 admin Business Continuity 0 Comments 2015dec10_businesscontinuity_c, BCP, business continuity, civil unrest, downtime, fire, flood, QS_3, ransomware, security threat

BusinessContinuity_Dec7_CDo you know when to invoke your Business Continuity Plan? A lot of business owners assume they know when it will be required, but the reality is that it can be hard to determine when a BCP is really necessary. It’s important you are able to assess what is taking place, and make an informed decision with regard to putting your continuity strategy into action. Here are few things you need to consider when it comes to invoking your plan.

When a disaster happens, your first thoughts will likely revolve around how it will affect your business and the services it provides. Depending on what occurs, you might be required to call your Business Continuity Plan (BCP) into action to ensure your company remains operational and that any Recovery Time Objectives are met.

Unfortunately, too many business owners fail to properly prepare themselves for taking this action, by viewing disasters as two-dimensional events. Realistically, a disaster has many possible outcomes and is not as black and white as you may think. For instance, think about how a flood can disrupt your company.

The logical conclusion for most business owners is to picture their office underwater. While that is one possibility, several others may also exist that could require you to consider implementing your BCP. A flood may not disturb your office, but what if it strikes an off-site storage facility where you keep digital or paper data? This is likely to have just as great an impact on your business, and necessitate your BCP coming into action.

Here we’ll take a look at a few other disasters that can happen, and which factors you need to consider before implementing your BCP.

Fire

If a fire takes place at your business, invoking your BCP is a fairly obvious decision. However, what do you do if a fire occurs in the same building as your office, or next door to you? It can be a problematic situation as you may not know what, if any, damage has occurred. Smoke travels fast and can leave behind soot, which may render your servers inoperable or highly unstable. There may be health issues at play as well, and sometimes it is not be feasible to have your employees working in the office in the immediate aftermath of smoke damage.

Before invoking your BCP in this situation, you will want to speak with fire crews on the scene about when they will let you back into your office and what kind of damage has been done. This should give you the necessary information on how to proceed, and enable you to decide whether your BCP needs to be put into action.

Civil unrest

It can be hard to gauge what to expect in times of civil unrest. We have witnessed large protests that remained peaceful, but we have also seen ones that have become unruly and destructive. Several business owners had to halt or significantly reduce services in places like Missouri and Baltimore because of the latter. Only time will tell if they are able to recover, or end up having to shut their doors for good.

Due to the volatility of these events, it is impossible to fully prepare yourself, since you can never completely know how the situation will pan out. Instead make sure you and your staff are prepared to invoke your BCP should the situation deteriorate. Even if something were to happen at your premises, if you’re diligent and paying attention you should be able to act quickly and prevent a large-scale service disruption.

Security threats

Most people don’t put things like viruses and security breaches in the realm of disasters, and that in and of itself can be disastrous. Let’s use one of the fastest growing security threats to small businesses, ransomware, as an example. It could be downloaded to your network by a deceptive email and opened by an employee. When ransomware makes it way onto your network, it will encrypt or block all access to your data until you pay a sum of money.

Because ransomware can appear suddenly, often business owners get flustered and either pay the ransom or suffer a long period of downtime trying to figure out how to fix the problem. Either way, money is lost. If ransomware or any other security breach occurs, it’s important to quickly analyze the situation and determine whether you need to invoke your BCP, which should allow you to avoid both downtime and ransom payments.

It’s important to remember that a disaster can appear in many different ways, shapes and forms. If you need help on determining when it is appropriate to initiate your BCP, or have any other questions about how a BCP would help your business, give us a call.

Published with permission from TechAdvisory.org. Source.

Tips to add value to your blog

November 23, 2015 admin Business Value 0 Comments 2015nov23_businessvalue_c, blog, blogging, brand, business value, content, identity, QS_3, strategy, tips

When listing your company’s assets, your blog probably doesn’t make the cut. Many businesses tend to ignore blogging – which is a real mistake these days. By putting time and resources into your blog, your can transform it from just another webpage to one of the most valuable things to your company’s growth. We’ve complied our own list of things you can do to make that happen.

We’re not here to judge. However, if any one of these scenarios resembles the current state of your blog, it might be time to do something about it. We know you’re busy and that the last thing you want to do is write about your business but, with content that is carefully crafted and curated, your company will have an unique asset that can help lead your marketing, by establishing you as an expert in your field, and promote sales efforts by driving people to your website.

You’re probably wondering where to begin. Well go ahead and reset the password for your WordPress or Tumblr account, because we have a few pointers to help you get started.

Use your blog to build your brand identity

For small and medium-sized businesses, it can be difficult to build a brand identity. You have your logo and colors, but what does your brand consist of beyond that? What is its personality, what characteristics does it have, and what is its tone? These are just a few of the questions you need to consider before you begin writing your blog posts, or having someone else write them for you, of course, which is a good option for busy business people.

A blog that reflects the personality of your business helps to give you a brand identity in the minds of readers by letting them know just what your company is. A hardware store is most likely going to want the contents of its blog to be straightforward, reliable and no-nonsense, while a marketing company is likely to have a blog that shows off its creativity, playfulness and skill at design and wordplay. This is your chance to develop your company’s identity, and explore just how you wish to be perceived by online readers.

Tip: Before starting to write posts for your blog, picture your business as a person, and write down what this person would say and how they would say it. This should be used as the foundation for each and every blog post.

Create a strategy and schedule for your blog

A clearly defined schedule and game plan for your blog will help make sure that once the ball starts rolling, it keeps rolling. Your goal from a scheduling perspective should be to have at least one new post a week. More is always better, but weekly posts will at least let both readers and Google know your site is still active.

In terms of a blogging strategy, don’t feel like every post needs to be a second coming of The Odyssey. Sometimes all you need to do is come up with a quick tip, or share a video you think is useful to people visiting your website. Varying the the length and type of content featured on your blog is a good way to keep things fresh.

Tip: At the start of each month, you should come up with blog topics and a deadline for each post. This should help make sure content is always going up on your blog.

Lead and inform, but do not sell

One of the biggest challenges for small and medium-sized businesses with a blog is to keep the content related to your company without putting on the hard sell. Realistically, the goal of your blog should be to point people in the direction of your business without pushing them into buying something. They should be able to reach that conclusion organically.

Let’s use an auto parts store as an example. A blog on the quality of the windshield wipers it sells is unlikely to generate a lot of interest. That’s because it is not something that resonates with a lot of people. A post on the dangers of driving with old wiper blades, however, will help get readers more interested in investing in new blades. And the good news for them is that they can purchase new wiper blades right, without even having to leave your website.

Tip: In addition to creating informational posts, don’t be afraid to add blog posts about your employees, especially if you do not have dedicated staff pages on your website. This can enable people get to know the names and faces behind your business, and help potential customers to feel more comfortable with your company as a whole.

You made it to our blog, so there must be something to this whole blogging thing. Get in touch with us if you want to know more about how blogging, or any other technology-related tools, can help add value to your business. And of course, feel free to keep reading our blog while you’re here!

Published with permission from TechAdvisory.org. Source.

Tips for smart BI planning

November 16, 2015 admin Business Intelligence 0 Comments 2015nov16_businessintelligence_c, BI, business, Business Intelligence, implementation, plan, planning, QS_3, software, tools

Implementing Business Intelligence (BI) software and other tools can help your company grown by leaps and bounds. However, it has to be planned for with the proper level of diligence and care to truly be beneficial to your business. Haphazardly installing BI software can result in an expensive misstep that sees you fall behind the competition. But with well executed BI planning and implementation, your company can grow in ways never imagined.

Quite a few business owners see other companies using BI software and tools successfully and hope to emulate those results. Unfortunately, BI goes far beyond installing a program on your employee’s computers and expecting them to churn out results because of it. In fact, without proper planning in place, you could end up losing money on your BI investment.

If you’re ready to bring BI software and tools to your small or medium-sized business but aren’t quite sure what your should be looking for, here are four things you need to consider during the planning process.

What data do you need to know

BI software is great at helping you obtain data and presenting it to you in all kinds of different ways. But it’s only helpful if you can actually use the information. Too many businesses jump on the BI software bandwagon because they hear about the great results other companies have achieved using these tools. However, if you don’t know what information you’re looking for or how to use that data to your advantage, BI software essentially becomes a toy for you and your staff to play with.

That’s why you need to fully understand what information and data your business needs before implementing any BI software. This will help you pick the best tool for your needs and then utilize it to great effect.

Create specific goals

When you are planning to implement BI software it is vital to have a specific endgame in mind. Increasing profits sounds great but it’s hard to utilize BI effectively when tackling a goal of that magnitude. Instead focus on performance metrics you can measure like higher closing rates or more online conversations. This will help make your planning easier and allow you to find the BI tools required to reach those goals as well as track your progress along the way.

Think about today and the future

It is important to not only think about BI software in correlation to your short term goals but your long term ones as well. You want to make sure your BI software is useful both now and in the future. Find something that can grow alongside your company over the long haul. You don’t want to constantly be changing or adding on to BI tools unless it is absolutely necessary. If possible, find BI solutions that are scalable and flexible so they can help over a longer period of time.

Keep it simple

Sometimes the desire to know more about your company can see you end up overloading your staff and employees with complex toolsets and data. The goal, especially for small and medium-sized businesses, should be data that is quickly accessible and easy to comprehend. This will allow you and your team to make speedy and informed decisions. Convoluting the process with unnecessary information or complicated process will only serve to negate what you are trying to do by installing BI software in the first place.

BI tools and software are designed to help you work smarter, not harder. When you plan to bring them to your company, this is something you will want to keep at the forefront of your decision making process.

If your company is looking to start utilizing BI tools, our team of experts can help. Together we can create a BI plan that works best for your business.

Published with permission from TechAdvisory.org. Source.

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