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Facebook Messenger: The Key to Growth

December 11, 2017 admin Social Media 2017december11socialmedia_c, connectivity, customer chat, facebook, facebook messenger, small businesses

With over 1.3 billion monthly active users, Facebook’s Messenger app is an unprecedented success. Facebook is now looking to fully utilize the potential of this monster user base and has therefore added a feature for improving connectivity between local businesses and consumers. Read on to learn how this feature could benefit you!

The How

By installing a plug-in called Customer Chat, retailers can integrate Facebook Messenger with their website, letting their customer support representatives carry on conversations with clients just like they would on Facebook.

Customer Chat also saves conversation histories, meaning a user can be talking to a customer representative on their website and then continue the conversation once they shift to Facebook — without having to start a new conversation. Customer Chat is now open to any business in the form of an ‘expanded public beta.’

Here’s Facebook’s guide detailing how to install Customer Chat.

Facebook’s Grand Plan

Like all new services, the success depends on the users. Customer Chat’s primary user base seems to be those who lack the time or confidence involved in sending a formal e-mail for a casual business inquiry.

Regardless, Facebook has long been developing its platform with an eye on chat’s broader benefits to tighten its grip on businesses. A recent stat indicates Facebook Messenger has surpassed 1.3 billion monthly active users.

So, What Next?

As Facebook seems to be monopolizing and clamping down on the communication realm — both private and business — with Facebook Messenger and Whatsapp, the plan is clear: They want to absorb even more of the communications that usually take place over phone calls and e-mail.

It is still an uncertainty if the new Messenger feature will have a large impact on Facebook’s grand plan, but it certainly won’t hurt if it ends up working. Customer Chat opens up new avenues of integration, such as sending money, making video calls or even convincing customer service reps to give you a refund. Thus making Facebook the go-to app for anything and everything.

Got any questions about Facebook? Let us help you understand the technicalities. Call us today!

Published with permission from TechAdvisory.org. Source.

Components of a good keyboard

August 17, 2016 admin Hardware 0 Comments 2016august17_hardware_c, checklist, connectivity, dome, ergonomics, gaming, key, keyboard, keystroke, mechanical, scissor, silicone, standard, switches

2016August17_Hardware_C_PH.jpg

2016August17_Hardware_CUnlike shopping bags, keyboards come in an array of options. They range from ones built for typing efficiency to joint-friendly models sculpted for ergonomic usability. Considering the myriad of options, you might struggle deciding on what you should look for. While personal tastes will always play an important role in your decision, there are certain qualities that every good keyboard should have. Here are four of them:

Connectivity

If the internet and computer mouse possess wireless capabilities, why should your keyboard be any different? This is debatable, depending on what exactly you use the keyboard for. Keyboards are normally plug-and-play devices that don’t require additional software installation (excluding certain gaming models); wired models draw power from the USB,eliminating the use of batteries altogether. Gamers tend to prefer wired over wireless because they won’t have to deal with lag and interference issues.

Looking to declutter? Wireless is the way to go. With wireless keyboards, data is transmitted to your PC via one of two primary means: either through an RF connection to a USB receiver or via Bluetooth. They might have their pros and cons, but they significantly reduce the number of cables on your desk while allowing you more flexibility to work — lie down on the couch and type from across the room. Also, most wireless keyboards connect to the PC via a 2.4-GHz wireless dongle that are also used for cordless phones and Wi-Fi internet. Providing connectivity to multiple devices at once.

Type of Key Switches

This aspect of keyboard design is widely mentioned in reviews, yet many people overlook the importance of the type of switches used for individual keys. Although the intricate mechanisms that hide beneath the keys might not excite you, the difference you feel from each type will. The three main types of key switches include silicone dome, scissor switches, and mechanical switches. For example, keyboards that come with a new desktop PC generally use silicone-dome switches, whereby two dimpled layers of silicone membrane form a grid of rubber bubbles that acts as the switch for each key. This type also requires you to press the key right to the bottom in order for a letter to be typed, gradually diminishing its springiness and responsiveness over time.

Why have the newer laptops and ultrabooks ditched silicone domes for scissor switches instead? Scissor switches add a mechanical stabilizer that provides uniformity. Moreover, under each keycap is a plunger that allows for shorter key travel. This causes scissor-switch keyboards to have a shallow typing feel with enhanced durability when compared with silicone dome switches.

What keyboard enthusiasts can’t get enough of are the mechanical switch keyboards. Their intricacy lies in the spring-loaded sliding keypost beneath each key. Several variations are available, and each provides slightly different sensations or sounds. Mechanical switches generally provide enhanced tactile feedback, having more of the “clickety-clack” sound. Thanks to the sturdy switch mechanisms and durable springs, they last longer and are also easily repairable. Furthermore, each keystroke registers shorter travel, making them ideal for touch typists.

Ergonomics

In order to keep carpal tunnel syndrome and repetitive stress injury at bay, keyboards are designed to allow your hands to remain in a neutral position while typing. Not only do ergonomic keyboards provide greater comfort, they also reduce joint and tendon stress, sparing you from relentless inflammation as well as pricey surgical procedures. Ergonomic features range from simple padded wrist-rests to elaborate curved and sloped keyboards.

Standard vs. Gaming Usage

Keyboard usage isn’t limited only to typing. That’s why gaming keyboards are designed for competitive usage, which allows for maximum specialization and control. Some are even customized to fit specific styles of game play, considering exact standards of durability as well as responsiveness. Others may also incorporate pulsing backlight and vibrant color schemes that cater to the gamer aesthetic. Certain premium models utilize high-grade mechanical key switches, sculpted keycaps, and numerous customizable features such as programmable macro commands and tweakable backlight intensity. Gaming keyboards are also equipped with the anti-ghosting feature that allows multiple keystrokes to be registered simultaneously — something regular keyboards can’t do. Other goodies range from pass-through USB ports to audio connections on the keyboard. This simplifies the process of connecting peripherals to a desktop PC.

It won’t hurt to take some time to see if your current keyboard is delivering. Do not settle for anything but the best. If you need any help or have questions regarding the intricacies of finding the right keyboard, don’t hesitate to mail us or drop us a line. We’re more than happy to help.

Published with permission from TechAdvisory.org. Source.

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