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SMBs and social media policy reviews

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170px-03We live in an age overflowing with information, and most of this is taking place in social media feeds and timelines. Social media is truly a window to the entire world, but it can be detrimental to your business if your employees are just messing about with hashtags, tweets, and likes all day. Annual social media policy reviews can give you and your business some much-needed clarity.

Avoid legal trouble
Do you remember Chipotle’s social media debacle in 2015? It lost a lawsuit for firing an employee that posted negative content on social media because it turned out that Chipotle’s social media policy violated federal labor laws. That’s why you should work with your legal team to keep your policies up to date: so they comply with the Federal Trade Commission and the National Labor Relations Board.

Protect company information
Social media policies can actually help safeguard sensitive data from hackers and cyber attacks, especially in a bring-your-own-device (BYOD) working environment. Employees must know the proprietary company information that must never be shared, as well as understand that confidential information — such as marketing tactics, non-public financials, and future product launches — are to be communicated only ‘internally.’ A good example is General Motor’s social media policy, which clearly spells out what can and can’t be disclosed to the public.

Define which kinds of social media activities are and aren’t allowed
Although posting offensive or insensitive material on a company-branded social media page being is an obvious no-no, it still happens. For the people handling your company’s social media, what precautionary mechanisms are in place to avoid a public relations disaster? Are there rules for different platforms? Beyond that, however, is a lot of gray area when it comes to if and how employees will be held accountable for what they post on their personal profiles. When social media policies clearly outline how employees should behave online and the punishments that come with violating that agreement, you can deter rogue employee posts and avoid a viral fiasco.

Effective social media policies need to be fluid and responsive to the fast-paced modern business environment. Taking the time out to perform yearly social media policy reviews will save your employees a lot of confusion while helping your company steer clear of potential PR and legal nightmares. If you have further questions, don’t hesitate to send us an email or give us a call!

Published with permission from TechAdvisory.org. Source.

Wikileaks’ charges of government spying

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2017April6Security_CStaving off malicious cyber attackers is already a herculean task, so the last thing you need is to feel exposed from a totally new angle. That’s how many felt after Wikileaks’ accusations that the US government was spying on its citizens. However, the truth is a lot different from what the headlines would have you believe.

What devices and apps are supposedly vulnerable?

Wikileaks labeled its ongoing release of 8,761 classified CIA documents “Year Zero.” Nestled among those files are tools and correspondence that explain how operatives could snoop on communications, downloads, and browsing history. Here is a list of the “affected” applications and hardware:

  • Windows operating systems
  • iOS
  • Android
  • Samsung Smart TVs
  • WhatsApp
  • Signal
  • Telegram
  • Confide

Those are some very big names, right? Thankfully, it’s mostly hyperbole. The reality of the situation isn’t nearly as bad as it sounds.

Two considerations before freaking out

First, almost all these exploits require physical access to devices before anything can be compromised. For example, news organizations repeatedly reported that WhatsApp, Signal, Telegram and Confide all had encryption protocols that had been subverted by the CIA. That is 100% false.

What the documents actually revealed is that the CIA was aware of security gaps in Windows, iOS, Android and Samsung’s Tizen OS, which allowed the agency to snoop on messages before they were encrypted. Messages sent in these apps are still totally uncrackable as long as the devices they are installed on haven’t been physically compromised.

Takeaway #1: Physical security is still one of the most important aspects of cyber security. Most data security regulations require certain physical security protocols as a deterrent to breaches that take place via theft of social engineering — and for good reason.

The second reason not to worry is the hardware devices and operating systems that supposedly left encrypted messages vulnerable haven’t been sold for a long time. For example, only Samsung TVs from before 2013 were vulnerable to the always-on microphone bug — which was patched in an OS update years ago.

But what about iOS — surely that’s the scariest reveal of them all, right? Not quite. Only the iPhone 3G, discontinued in 2010, was susceptible to exploitation. Furthermore, Apple immediately responded that they were aware of this vulnerability and patched it in the version of iOS that was released in 2011.

Takeaway #2: Updating software is critical to keeping your data safe. As we saw in the Year Zero leaks, just one piece of outdated software can cause a domino effect of other vulnerabilities.

In reality, the most recent Wikileaks releases shouldn’t change your approach to cyber security at all. As long as you consider data security a never-ending battle, you’ll be safer than everyone too lazy or forgetful to lock up their server rooms or update their operating system.

But running a business doesn’t always leave you a lot of time for fighting a “never-ending battle,” does it? Fortunately, that’s exactly what we do for our clients every single day. To find out more about how we can keep you safe, call today.

Published with permission from TechAdvisory.org. Source.

Alternatives to the Optane SSD

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2017March30Hardware_CIntel has released a totally new type of hard drive designed for faster boot times and storage. People in the market for a new hard drive may consider this technology, but before making any big investments, you need to know the full capabilities of Optane SSD. Below is our review of Intel’s newest storage device.

Optane SSD
Intel’s new standalone drive maximizes storage performance and can also serve as extra RAM for your servers. The Optane SSD DV P4800X has 375 GB of space, a data read latency of 10 microseconds, and data transfer rates (or throughput) of 2GB per second. With these specs, Intel claims users will experience faster boot times, quicker application load times, and 30% faster system performance.

All of this makes the Optane SSD perfect for hosting machine learning and analytics. Also, if your company is involved in high-performance computing, Intel’s new RAM/storage drive should be high on your company’s wish list.

Optane SSD, however, may not be the best for everyone. First of all, the latest storage drive is meant for servers. Another downside is that the 375-GB SSD is a hefty $1,520 — almost as much as deploying your own in-house server would cost! In this case, you would probably get more value out of a conventional SSD.

SSD
Consumer-level SSDs still provide fast software boot times, but will probably offer less storage space and throughput rates than the Optane SSD. This really isn’t much of a sacrifice, considering that plenty of users can afford and work with 128 GB of ‘normal’ SSD storage. In fact, a 128-GB SSD can go for as low as $50.

HDD
Your other choice would be the standard hard disk drive (HDD). Though these storage devices are far more common and much less expensive than the previous two, HDDs are slow to boot, noisy, and susceptible to hardware damage and data loss. The only thing going for the traditional hard drive is its storage capacity. For $50 dollars, users can buy a 1-TB hard disk drive.

Although HDD may not be ideal in terms of speed, it’s a good choice for any business on a tight budget. Most people actually pair SSD with their standard HDD to get the best of both worlds. Operating systems and critical applications can be stored in SSD for faster boot times, while regular files can be stored in HDD.

Even with this crash course on hard drives and SSDs, you will still probably need a storage professional to help you pick the best device for your business. For all your storage drive queries, installment requirements, and IT maintenance needs, contact our IT consultants today.

Published with permission from TechAdvisory.org. Source.

No Ransom: a place for free decryption

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2017March22Security_CAlthough a ransomware infection might feel targeted, you’re not the only one who’s been infected. Ransomware is spreading at an alarming rate, but the further it goes, the more resources are allocated to fighting it. If your data is held hostage, always check these lists for free decryptors first.

The state of ransomware in 2017

It’s been almost 30 years since malware was first created that could encrypt locally-stored data and demand money in exchange for its safe return. Known as ransomware, this type of malware has gone through multiple periods of popularity. 2006 and 2013 saw brief spikes in infections, but they’ve never been as bad as they are now.

In 2015, the FBI estimated that ransomware attacks cost victims $24 million, but in the first three months of 2016 it had already racked up more than $209 million. At the beginning of 2017, more than 10% of all malware infections were some version of ransomware.

Zombie ransomware is easy to defeat

Not every type of infection is targeted to individual organizations. Some infections may happen as a result of self-propagating ransomware strains, while others might come from cyber attackers who are hoping targets are so scared that they pay up before doing any research on how dated the strain is.

No matter what the circumstances of your infection are, always check the following lists to see whether free decryption tools have been released to save you a world of hurt:

Prevention

But even when you can get your data back for free, getting hit with malware is no walk in the park. There are essentially three basic approaches to preventing ransomware. First, train your employees about what they should and shouldn’t be opening when browsing the web and checking email.

Second, back up your data as often as possible to quarantined storage. As long as access to your backed-up data is extremely limited and not directly connected to your network, you should be able to restore everything in case of an infection.

Finally, regularly update all your software solutions (operating systems, productivity software, and antivirus). Most big-name vendors are quick to patch vulnerabilities, and you’ll prevent a large portion of infections just by staying up to date.

Whether it’s dealing with an infection or preventing one, the best option is to always seek professional advice from seasoned IT technicians. It’s possible that you could decrypt your data with the tools listed above, but most ransomware strains destroy your data after a set time limit, and you may not be able to beat the clock. If you do, you probably won’t have the expertise to discern where your security was penetrated.

Don’t waste time fighting against a never-ending stream of cyber attacks — hand it over to us and be done with it. Call today to find out more.

Published with permission from TechAdvisory.org. Source.

OMS: The best way to organize online sales

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2017March17Business_CThere are so many variables that go into order fulfillment and shipping that it’s no wonder an entire field has sprung up around streamlining these processes. If you’re looking for a great way to add value to your business, an order management system may be just the thing for you.

First off, we need to clarify that inventory management systems (IMSs) are not the same as order management systems (OMSs). The former is a solution for analyzing your sales history as a means to forecast demand for your product and the materials you will need in the future, while the latter is all about the here and now.

What does an OMS do for you?

One of the toughest things about managing an eCommerce store is juggling a growing number of sales, each at totally different steps in your shipping process. An OMS service is all about organizing your orders into a coherent and manageable workflow. Here are just some of the difficulties it helps you wrangle:

  • Your eCommerce store can be connected to your inventory. If something is out of stock, it can be reflected on your site so customers aren’t misled about the availability of your product.
  • Payment authorizations can be automated and integrated with your shipping services.
  • You can provide reports to your customers about their order’s shipping status. From intra-warehouse movements to on-the-truck updates, one page will have all the information they need.
  • Products and materials can be automatically restocked once they dip below a certain threshold.
  • Refund and returns can be automatically processed by your OMS.

And like any industry, there are dozens of OMS platforms with niche functionalities that may be better for your specific business model. The most important thing is that you find a solution that decreases the most tedious organizational tasks for tracking your store’s orders.

The cloud-based OMS

Orders are streaming in at all hours of the day, and you can’t guarantee that you’ll always be in the office when you need to check the status of an order. A cloud-based OMS stores all your information in a centralized location so you can access your information from home, the warehouse floor, or even while waiting for takeoff.

The cloud is generally one of the most reliable ways to add value to your business. There are dozens of platforms, just like OMSs, that require virtually no hardware and allow you to pay for exactly what you use. For advice on which solutions are best for your business, and how to deploy them, call us today.

Published with permission from TechAdvisory.org. Source.

Why your business needs a hardware firewall

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2017March15Hardware_CCybersecurity is one of the final bastions of hardware superiority. More and more IT solutions are being hosted in the cloud, and business owners are being told that software is all they need to get the job done, which is half true. When it comes to perimeter security you definitely need a hardware firewall, with a little something extra…

Software firewalls

Calling a piece of software a “firewall” is a bit of an exaggeration. Installing it on a local hard drive is more like locks on a door than impenetrable walls. When data is scanned for threats by a software firewall, the information it contains has already been passed through your router, network switch, and finally your local hard drive.

Once the whole cycle has finished, software firewalls can prohibit risky activities based on blacklisted IP addresses, known malware definitions, and suspicious application requests.

Although these solutions do have value, they can’t guarantee that malware won’t spread to other systems before each packet of data can be scanned, unless they’re standing guard at your business’s gateway to the internet. And whenever the computer with the firewall is powered off, everything it protects is left unguarded.

Hardware firewalls

Because the drawbacks of a software-based firewall are centered around their inefficient network position, a hardware solution is the safer option. Hardware firewalls sit directly behind your router, so every single packet of data coming from the internet must pass through your gatekeeper before landing on any of your internal drives.

Most of these solutions include far more sophisticated controls than just web filtering and basic data scanning. Like most developments in the IT industry, newer hardware firewalls focus on “intelligent” functions that analyze huge datasets to recognize malware and cyberattacks based on irregular activities instead of relying solely on cataloged viruses and attack vectors.

Another benefit of hardware firewalls is that they’re always on. There’s no need to worry about whether the workstation hosting your solution will crash because these devices are built for 24/7 protection. The only downside to this type of solution is the level of monitoring and maintenance it requires. Hardware firewalls are extremely complex and managing them is no easy task.

“Cloud” firewalls

The most recent, and undoubtedly best, solution to network perimeter security are “cloud” firewalls. These are on-site pieces of hardware with software interfaces that can be managed remotely by certified security professionals.

This service model means that experts will monitor your network performance and security for anomalies while your team goes about its business as usual. No need for onsite tweaks and updates — all of it can be done remotely.

You may hear a lot of experts telling you that the age of on-site hardware has passed and everything can be done in the cloud. Remote administration may be the next wave in network services, but the need for hardware will never go away. If you need someone to manage your physical devices, contact us today.

Published with permission from TechAdvisory.org. Source.

Utilize Snapchat for business growth

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170px_shutterstock_481869592Businesses nowadays are focusing their marketing efforts towards social media. Precious time and money are being invested in expanding customer base, establish corporate identity, and drive revenue. That’s why it’s vital for owners to know which platforms work, and which ones don’t. And this is no walk in the park.

Over 71 percent of Snapchat users are under 34 years old; as of 2015, the social network boasted over 100 million active users. It’s an ideal marketing option for businesses targeting a millennial audience. If you’re still unsure about Snapchat for your small business, consider these statistics:

    • 58 percent of college students are likely to purchase a product from coupons sent over Snapchat
    • 65 percent of Snapchat users contribute content on a daily basis
    • Only 1 percent of marketers are taking advantage of Snapchat, which means you can be an early adopter and gain a competitive advantage

Snapchat is a social media application that allows users to send pictures and videos – called “Snaps” – to others. The media sent can only be viewed for 10 seconds or less (you can specify the length), after which it disappears for good. You can add a Snap or multiple Snaps to create your own “story” which can be viewed by others for 24 hours.

The reason Snapchat is getting the attention of marketers is that it allows users to personally interact with brands. Instead of regular content, you audience gets a candid, behind-the-scenes look at your business. Also, by using Snapchat regularly, you’ll be able to keep your brand in the forefront of your audience’s mind. Then, when they’re making a purchasing decision between you and your competitors, they’ll choose you because of the relationship you’ve established with them. Now that you know what Snapchat is, the next step is to gain followers.

How to grow a following on Snapchat
Unlike other social networks like Twitter and Instagram, hashtags don’t suffice when you want to get your audience’s attention. They have to find and add you – not the other way around. Even if you want to add other users so they could add you back, you can’t base the search on vague terms — you have to know their Snapchat username to add them. Basically, Snapchat has no native discovery features.

In order to gain followers on Snapchat, you’ll need to use your online presence as well as other social media sites to create awareness and entice others to follow you. Here are some easy methods to get the ball rolling:

    • The “Add Me URL” feature – share a custom URL on other social media platforms that allow other users to quickly add you as their Snapchat connections. To do so, replace “yourusername” in the following URL: https://www.snapchat.com/add/yourusername
    • Promote your username in your social media profiles – promote your Snapchat username by posting it in other profiles to encourage people to add you. You can also share your username in email signatures, blog posts, and even your company website.
    • Share relevant content – plan an interesting series of Snaps to share with your followers and post all the details on other social media accounts along with your username and/or QR code image, this gives followers an incentive to connect with your brand.
    • Snapcode image as your profile picture on other social networks – take a screenshot and crop your Snapchat QR code image (Snapcode) and set that as a profile picture on your other social media accounts. Anyone who points their Snapchat camera at the code will automatically add you to their friends list.

Snapchat is one of the newest social media outlets to date. If you start building your brand on it now, you’ll be taking a huge step ahead of your competitors – especially now that Snapchat is catching up to Facebook and other social media giants. If you would like to know more about what Snapchat can do for your small- and medium-sized business, feel free to give us a call!

Published with permission from TechAdvisory.org. Source.

Fileless malware: who are the targets?

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2017March3Security_CBusiness owners have spent the last couple months fearful of cyber attacks from the “fileless malware” plastered across headlines. The reality of this new threat doesn’t actually call for panic…yet. Getting acquainted with this new malware today could save you from a headache in the future.

What is this new threat?

To oversimplify the matter, fileless malware is stored somewhere other than a hard drive. For example, with some incredibly talented programming, a piece of malware could be stored in your Random Access Memory (RAM).

RAM is a type of temporary memory used only by applications that are running, which means antivirus software never scans it on account of its temporary nature. This makes fileless malware incredibly hard to detect.

This isn’t the first time it’s been detected

Industry-leading cyber security firm Kaspersky Lab first discovered a type of fileless malware on its very own network almost two years ago. The final verdict was that it originated from the Stuxnet strain of state-sponsored cyber warfare. The high level of sophistication and government funding meant fileless malware was virtually nonexistent until the beginning of 2017.

Where is it now?

Apparently being infected by this strain of malware makes you an expert because Kaspersky Lab was the group that uncovered over 140 infections across 40 different countries. Almost every instance of the fileless malware was found in financial institutions and worked towards obtaining login credentials. In the worst cases, infections had already gleaned enough information to allow cyber attackers to withdraw undisclosed sums of cash from ATMs.

Am I at risk?

It is extremely unlikely your business would have been targeted in the earliest stages of this particular strain of malware. Whoever created this program is after cold hard cash. Not ransoms, not valuable data, and not destruction. Unless your network directly handles the transfer of cash assets, you’re fine.

If you want to be extra careful, employ solutions that analyze trends in behavior. When hackers acquire login information, they usually test it out at odd hours and any intrusion prevention system should be able to recognize the attempt as dubious.

Should I worry about the future?

The answer is a bit of a mixed bag. Cybersecurity requires constant attention and education, but it’s not something you can just jump into. What you should do is hire a managed services provider that promises 24/7 network monitoring and up-to-the-minute patches and software updates — like us. Call today to get started.

Published with permission from TechAdvisory.org. Source.

Real-world audits: disaster recovery plans

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2017February28_Business_CFailing to stop a cyber attacker, or to pass a disaster recovery plan (DRP) audit could be the product of focusing your efforts on the wrong educational resources. Because no matter how many conferences you attend, or how many certifications you receive, nothing beats real-world case studies. If that’s what you’re looking for, a state government office just gave us plenty to pore over. See for yourself.

Hosting certain types of data, or managing a government network, legally binds you to maintain DRPs. After an audit of the Michigan Department of Technology and Budget, several failures lead to a trove of helpful tips for small- and medium-sized businesses attempting to create a bulletproof disaster recovery plan.

Update and test your plan frequently

One of the first and most obvious failures of the department’s DRP was that it didn’t include plans to restore an essential piece of their infrastructure. The plan didn’t include steps to restore the department’s intranet, which would leave employees unable to complete even the most basic of tasks.

The reason for the oversight? The last time the plan was updated was in 2011 — leaving out more than six years of IT advancements. If annual revisions sounds like too much work, just consider all of the IT upgrades and improvements you’ve made in this year alone. If they’re not accounted for in your plan, you’re destined to fail.

Keep your DRP in an easy-to-find location

It may seem a bit ironic that the best way to store your top-of-the-line business continuity solution is in a binder, but the Michigan Department of Technology and Budget learned the hard way that the alternatives don’t work. Auditors found the DRP stored on the same network it was meant to restore. Which means if something had happened to the network, the plan would be totally inaccessible.

Your company would do well to store electronic copies on more than one network in addition to physical copies around the office and off-site.

Always prepare for a doomsday scenario

The government office made suitable plans for restoring the local area network, but beyond that, there was no way for employees to get back to work within the 24-hour recovery time objective.

Your organization needs to be prepared for the possibility that there may not be a local area network to go back to. Cloud backups and software are the best way to keep everything up and running when your office is flooded or crushed beneath a pile of rubble.

DRPs are more than just an annoying legal requirement, they’re the insurance plan that will keep you in business when disaster strikes. Our professionals know the importance of combining both academic and real-world resources to make your plan airtight when either auditors or blizzards strike. Message us today about bringing that expertise to your business.

Published with permission from TechAdvisory.org. Source.

Social media platforms that suit your SMB

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170px_shutterstock_195098972Facebook might be the biggest name in social media, but that doesn’t mean it’s the only one. Since there isn’t a one-size-fits-all platform, there are trendier options such as Instagram and Snapchat, with a burgeoning millennial base to choose from. With that in mind, it’s essential for business owners to understand the pros and cons of each platform before settling on one.

Facebook
According to the 2017 Wasp Barcode State of Small Business Report, Facebook is the most utilized social media of all the options. Out of the survey’s 1,100+ respondents, 68 percent used Facebook as an integral part of their marketing strategy, with LinkedIn coming in second at 39 percent.

One of the contributing factors to Facebook’s popularity is the fact that it’s currently approaching a total of 2 billion personal users, making it the first place companies go to when they want to increase their brand awareness. Other marketing-specific reasons businesses choose Facebook are social media referral traffic, terrific conversion rates for e-commerce traffic, and a huge impact on user purchasing decisions.

YouTube
YouTube is considered an undervalued social media resource for two main reasons. Firstly, although it’s the second-largest search engine on the internet, it still looms in the giant shadow of its rival Google Search. But when properly utilized, YouTube allows you to create channels for your products or services to be discovered by users, with little more than search optimizations.

Secondly, Google actually owns YouTube, and videos are reportedly 50 times more likely to appear on the first page of search results than other organic content. Keep in mind that video production quality is more important than ever, so your content needs to be well-produced in order to make an impact.

Google+
Engagement and content on sharing might pale in comparison to Facebook, but an active Google+ page measurably contributes to the Google search ranking of your website — just another way you can ensure your site’s position on the first page of Google results should be done. Also, Google+ has hundreds of millions of users and some of the platform’s features — such as live Hangouts — can be utilized to share content across all Google channels, including YouTube.

Snapchat and Instagram
If your target audience is on the younger end of the scale, Snapchat is the way to go. The important thing to keep in mind when you want to connect with 18-24 year olds is to always be fun and creative. Your content doesn’t need to be overly-polished or corporate. Currently, there are over 100 million active users on Snapchat.

As for Instagram, it boasts over 400 million monthly users as well as a more well-rounded user base in terms of age and geography. The content on Instagram should look more professional and more artistic, and there’s an added benefit of direct integration with Facebook every time you post a new picture or video.

Yelp
Review sites might not be the purest form of social media, but Yelp is another great way to connect with users and respond to (hopefully positive) feedback. If you’re concerned about the controversy and negativity that have arisen from Yelp reviews, the Yelp team is known for helping businesses improve their online status and rise above the harsh comments.

If you still have questions about social media platforms and how to utilize them to your advantage, feel free to contact us today!

Published with permission from TechAdvisory.org. Source.

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