Your business needs a UPS system

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For some businesses, power loss could result in profit loss. Natural disasters such as storms and hurricanes, construction or utility accidents, and other unforeseeable technical failures can put your business’s operations to a grinding halt. Businesses that depend on a continuous power supply to function might endure a slight disruption, but some might not. With an Uninterruptible Power Supply (UPS) system, damages caused by power failure can be avoided altogether.

What is an uninterruptible power supply?

An uninterruptible power supply is an essential piece of hardware that protects both your computer and your data. It provides a backup power source in case of main power failures caused by electrical current problems such as blackouts, brownouts, and power spikes.

Smaller UPS units can protect individual computers while larger models can power multiple devices or an entire office. Small businesses can opt for individual UPS units, which should be enough to back up critical computers and other devices that are key to business continuity.

Benefits of having UPS

It’s a known fact that power outages can damage or completely destroy electronic equipment, especially computers. Unexpected computer shutdown can cause great damage to your computer hardware and make you lose unsaved data. A UPS ensures you never experience such a scenario.

Here are other ways that a UPS benefits your systems:

  • Uninterrupted power flow during power surges

When you have UPS, the voltage that passes from the main electrical lines to your devices is consistently stabilized. This protects your computers from power surges, which happen when the voltage in other equipment suddenly rises.

  • Refined and filtered power supply

It normalizes power levels so that your computers are protected against dips and spikes caused by lightning or an abnormal power supply that usually comes from restored power after a blackout.

  • Instant power during brownouts

An uninterruptible power supply guarantees your operations’ continuity. In the event of short-term interruptions, it gives you enough time to switch to a larger, more stable power supply such as a generator. But unlike a generator, it provides instant power to your equipment at the exact moment the power goes out.

Does your business need a UPS?

If you’re purchasing new computers for your small business, a UPS is an invaluable add-on. Businesses that require constant power to function such as hospitals, banks, academic institutions, manufacturing companies, and any business for which storing and processing data are critical tasks can benefit from uninterrupted power.

Determining the type of UPS for your business as well as installing and maintaining it may require the expertise of professionals. We have experts who could provide you with information on properly operating a UPS, replacing its battery, identifying devices that should never be connected to it, and other safety tips. Call us today for advice.

Published with permission from TechAdvisory.org. Source.

How to market SMBs with Pinterest

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The waitlist for Pinterest’s latest “DIY Promoted Pins” tool is proof of how eager small- and medium-sized businesses are when it comes to social media marketing. Establishing a solid online presence, promoting corporate content, and driving website traffic at the same time is every business owner’s dream come true. Here are some pointers to keep in mind.

Know your audience
According to a study conducted by Ahalogy and AcuPOLL Precision Research, Inc., Pinterest is largely used by women, mostly “Millennial Moms.” If your typical customer demographic is predominantly male, your marketing efforts would probably be better spent elsewhere. But if your business caters to women between the ages 15-29, you should consider creating an online presence on Pinterest.

Think like a content marketer
Users are looking for engaging content, which is why 59% of active Pinterest users go for Pins that lead to blog posts, articles, and even photos. The most popular topics on the platform are more visual (e.g., food, fashion, decor, etc.), so if you don’t have highly visual content, then infographics, images from blog entries, and even photos of staff members also do the trick.

Look for inspiration
Getting stuck in a creative rut happens to the best of us, so check out the boards that are saving your Pins to get some fresh insight. There’s a good chance that people saving your Pins have related content that can help you gain insight into what your typical customer is interested in. Not only that, it also helps you identify trends and come up with new ideas for a marketing campaign.

Categorize your boards
By creating and properly labeling multiple boards — one for each of your products or services — your users are able to engage not only with your general content but also with content they’re more interested in.

Determine posting frequency
Excessive pinning might overwhelm or simply annoy your audience, but not pinning enough might cause followers to lose interest. Create a posting schedule and gauge audience reaction before making any changes to the frequency of Pins.

In order to surpass the stiff competition, you’ll need all the help you can get, and that includes social media marketing. If you have any questions about Pinterest and how it can help your business grow, don’t hesitate to give us a call.

Published with permission from TechAdvisory.org. Source.

PC fixes are a drain on your company’s budget

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Security professionals should be beefing up your network security, implementing advanced firewall software, and identifying risks for possible breaches. In reality, they spend a huge chunk of their time troubleshooting issues on individual personal computers (PCs). That workflow is not ideal, but that’s what normally happens in many organizations. At what cost? Read on to find out.

Cost of fixes

According to a survey of technology professionals, companies waste as much as $88,660 of their yearly IT budget as a result of having security staff spend an hour or more per work week fixing colleagues’ personal computers. The ‘wasted amount’ was based on an average hourly salary of IT staff multiplied by 52 weeks a year. Other than knowing how much time is wasted, what makes things worse is that IT security staff are among the highest paid employees in most companies.

The fixes have mostly to do with individual rather than department- or company-wide computer problems that don’t necessarily benefit the entire company. The resulting amount is especially staggering for small- and medium-sized businesses (SMBs) whose limited resources are better off spent on business intelligence tools and other network security upgrades.

Other costs

All those hours spent on fixing personal computers often means neglecting security improvements. The recent WannaCry ransomware attacks, which successfully infected 300,000 computers in 150 countries, demonstrate the dangers of failing to update operating system security patches on time. It should be a routine network security task that, if ignored, can leave your business helpless in the face of a cyber attack as formidable as WannaCry. It didn’t make much money, but had it been executed better, its effects would have been more devastating to businesses, regardless of size.

Profitable projects could also be set aside because of employees’ PC issues. For SMBs with one or two IT staff, this is especially detrimental to productivity and growth. They can easily increase their IT budgets, but if employees’ negligible computer issues keep occurring and systems keep crashing, hiring extra IT personnel won’t do much good.

What businesses should do

The key takeaway in all this is: Proactive IT management eliminates the expenditure required to fix problematic computers. Bolstering your entire IT infrastructure against disruptive crashes is the first step in avoiding the wasteful use of your staff’s time and your company’s money.

Even if your small business has the resources to hire extra staff, the general shortage of cyber security skills also poses a problem. Ultimately, the solution shouldn’t always have to be increasing manpower, but rather maximizing existing resources.

Having experts proactively maintain your IT eliminates the need to solve recurring small issues and lets your staff find a better use for technology resources. If you need non-disruptive technology, call us today for advice.

Published with permission from TechAdvisory.org. Source.

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