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Simplifying business intelligence

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2016Jan22_BusinessIntelligence_CWhen it comes to business intelligence, you may think there’s no easier way to simplify your data than to organize it into a graph or chart. Business owners have been using this method for decades, so what else could be better than that? Well, a new product on the market is striving to make business intelligence even simpler. Here’s the scoop.

Earlier this week, the Chicago-based company, Narrative Science, integrated with the business intelligence and visualization software company, Qlik. The fruit of this integration is a new way of looking at your data beyond your standard charts and graphs. Yes, charts and graphs are still used, but now there is a new element that comes into play: story. Qlik now enables businesses to take the data on their charts and graphs and automatically turn it into a narrative that will explain the most important and relevant points of their data. These stories are presented in easily understood, natural language and can be personalized to the audience who is reading them. For example, if you want to change the format, language style or detail of the story, you can easily adjust these.

How storytelling can help with business intelligence

While charts and graphs are easy to read for people who are regularly looking at them, there can be a learning curve for those who are new to the specific set of data they’re analyzing. And when you are presenting a series of charts and graphs to a group of colleagues, it may be difficult for you to convey the data in an easily understandable way. This is why storytelling can be a vital tool with your business intelligence efforts.

Everyone can relate to a story. In fact people have been doing so since the stone age as evident by the carvings on cave walls depicting different tales. Today, all it takes is a simple click of your remote to see hundreds of different stories appear on your TV. Storytelling makes it easy to digest information for anyone. This is why both morals and ethics are often illustrated in parables or stories to convey their message. These stories that many of us heard from childhood, like the story of King Solomon who suggested cutting a living child in two to settle an argument or of King Midas and the golden touch, remain in the minds of many of us for a lifetime.

Stories stick in our brains. And they can make it easy to understand complex information, which can be especially helpful when it comes to data. This is why Qlik’s new data to story function sounds so exciting. It aims to make it easier to present data in a more user friendly way. This will hopefully save time and headaches for people trying to understand complex data. Of course, since it is so new, only time will tell what kind of impact it will have and whether or not it will live up to expectation.

Want more of the latest business intelligence news? Need help making sense out of your data, or looking for other ways new technology can help? Get in touch with our IT experts today.

Published with permission from TechAdvisory.org. Source.

More to social media value than meets the eye

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2016Jan21_BusinessValue_CWhen it comes to social media, figuring just what, if any, value it offers your business can be complicated. There is no exact science when it comes to figuring it out and even experts disagree as to just what is and is not important when measuring the value of your company’s social media. The reality is that there is no tried and true method to solving this enigma, but we will offer you some advice on how you can uncomplicate the mystery.

ocial media is important for your business and it can have a great deal of value for your company if utilized correctly. Of course measuring this value is an imperfect science. While we don’t have a magic formula to help you figure it out, we do have a few things for you to consider when it comes to estimating it for yourself.

Followers matter but…

…they are not the end all be all when it comes to your social media efforts. When social media first started, it was all about how many followers you had. In the eyes of consumers, more followers equaled more credibility. However, that sentiment is no longer a prevailing thought among consumers and the number of followers you have won’t make or break your organization.

However, having a lot of followers does still reflect well on your business and it also gives you an easy way to reach your target audience directly. This is where it becomes important to monitor things like average clicks, the number of clicks the page you shared got, and conversion rate – the number of people who clicked on your share that turned into a sale or lead. If you have 100,000 followers but don’t get clicks, then your social media doesn’t hold a whole lot of value. The next point comes in handy if you’re having trouble monitoring all of these.

Simplify the way you monitor social media

A lot of businesses make a simple mistake that convolutes the way they estimate the value of social media. That mistake is failing to create unique campaigns and contact points for each social media channel. Doing this can make it difficult to determine just what leads and sales are coming from which media. Here’s an example for you. Your business shares a link on Facebook, Twitter and LinkedIn to a page on your website where people can download a free report. You get 150 people to download which is good but it can be hard to determine just where everyone came from to download the report unless you have advanced tools like Google Analytics at your disposal.

That’s why for every promotion or pitch page on your website that you share via social media, you should create a distinct URL for each one so you can easily monitor where people are coming from. This will help you understand what kind of value each of your social media channels has. You might also want to consider creating a separate phone number for each social media channel so that way when a person does call, you will know where they came from. This option is especially easy and cost effective to implement if you have a VoIP phone system in place.

Set social media goals

Without goals in place, it’s pretty hard to figure out the value of anything including social media. If you already have social media goals established, then these are probably the place to start in determining the value of your company’s social media. If goals have not been set up, you are going to want to create some and see if your company is able to reach these. That’s because the easiest way to determine if something has business value is to establish if it can help your company reach its goals. If you see that social media isn’t doing this, then you’ll need to reconfigure your strategy accordingly. If social media is adding value, then you will want to dig deeper using different tools to get a better idea of just what that value is.

If you aren’t using social media to add value to your business, then you are losing out. And if you aren’t utilising technology to assist in these efforts then you are really falling behind. Talk to our experts today to see how you can get started.

Published with permission from TechAdvisory.org. Source.

Top YouTube marketing tips

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SocialMedia_Jan11_CIf you’re not considering YouTube for your business’s marketing strategy, you’re truly missing out on one of the most powerful marketing platforms out there. YouTube gives you the opportunity to establish your business’s unique brand and personality through video. If you’re just starting out on YouTube marketing and don’t have a specific strategy in mind, check out these tips to create great videos and attract more viewers.

Keep it short and simple

Most people have short attention spans and won’t watch videos that are longer than a couple of minutes unless they’re really interested. This means lengthy videos might not perform as well as you might hope, since viewers are likely to be turned off completely. There’s no fixed formula here, but the idea is to create videos that convey your intended message within five minutes at most. If you have the need for longer videos, simply split them into small segments – this is another great way to keep your visitors hooked and make them want to come back for more.

Use humor in your videos

Have you ever wondered why the funny videos on YouTube earn so many hits in such a short time? That’s because people love humor. We all like a good laugh. There are several YouTube channels out there that have had huge success by injecting humor into their videos. You don’t have to make your audience fall on their backs laughing – just flashing a little sense of humor will do the trick.

Consider quality over quantity

With the vast number of amateur and low-quality videos that come up on YouTube’s search results, you need to go the extra mile and make your video stand out from the competition. It’s worth investing in a high-quality video camera if you’re serious about YouTube marketing. Each of your videos should contain helpful and engaging content. And before posting it live, make sure to ask for a second or third pair of eyes to go through it again. This way you can take out the fluff and polish the videos so they’re appealing to viewers.

Set engaging titles

When it comes to YouTube marketing, this is perhaps the most important thing to keep in mind. Make sure you include relevant keywords in the title, so your viewers know what to expect to see in your video. The general rule of thumb is to keep it clear and concise, since long titles will be truncated in YouTube’s search results. Another thing is to refrain from using misleading titles that trick people into watching your video. Not only will your viewers hit the close button right away, this cheap trick will also have a negative impact on your video’s ranking.

Promote your videos

YouTube videos have a high chance of ranking well in Google, being the search engine giant’s subsidiary and following similar search algorithms. But this is no excuse to skimp on marketing. There are many ways to promote your videos to your specific target audience. Using relevant keywords and descriptions may help with organic traffic, but there’s also paid options like Google AdWords and Facebook Ads that will help you earn more exposure for your videos.

YouTube is a great tool to generate traffic and interact with your customers online. But do keep in mind that no matter how great your videos are, they won’t get seen if you don’t promote them well enough. If you want to learn how to maximize your YouTube marketing campaigns, get in touch with our experts today.

Published with permission from TechAdvisory.org. Source.

HDD vs SSD: Which is best?

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Hands holding fast flash SSD - solid state driveWhen it comes to purchasing new computers, buyers used to have limited choice for what kind of storage they got with their laptop or desktop PCs. But with the invention of the solid state drive (SSD), you can now configure your system with either the traditional hard disk drive (HDD), SSD, or in some cases both. So what’s the better choice between SSD and HDD? Here, we compare the two so you can decide for yourself which one best fits your needs.

What is an HDD?

A hard disk drive (HDD) is basically a storage device in a computer. It is comprised of metal platters with magnetic coating, spindle, and various moving parts to process and store data. The common size for laptop hard drives in the 2.5” model, while a larger 3.5” model is usually found in desktop computers.

What is an SSD?

A solid state drive (SSD) is also another type of data storage that performs the same job as an HDD. But insteading of storing data in a magnetic coating on top of platters, an SSD uses flash memory chips and an embedded processor to store, retrieve, and cache data. It is roughly about the same size as a typical HDD, and bears the resemblance of what smartphone batteries would look like.

HDD and SSD Comparison

Now let’s take a closer look at the two devices. We break it down into the following main categories:

Speed
This is where SSDs truly prevail. While HDDs need a long time to access data and files because the disk must spin to find it, SSDs are up to 100 times faster since data can be accessed instantly. This is why an SSD-equipped PC will boot within seconds and deliver blazing fast speed for launching programs and applications, whereas a computer that uses a HDD will take much longer time to boot the operating system, and will continue to perform slower than an SSD during normal use.

Capacity
As of writing, SSD units top out at 16TB storage capacity. Although there are large SSDs, anything that’s over 512GB is beyond most people’s price range. HDDs, on the other hand, have large capacities (1-2TB) available for much more affordable prices.

Durability
HDDs consist of various moving parts and components, making them susceptible to shock and damage. The longer you use your HDD, the more they wear down and most eventually end up failing. Meanwhile, an SSD uses a non-mechanical design of flash storage mounted on a circuit board, providing better performance and reliability, and making it more likely to keep your files and data safe.

Noise
An HDD can sometimes be the loudest part of your computer. Even the highest-performing HDDs will emit some noise when the drive is spinning back and forth to process data. SSDs have no moving parts, meaning it makes no noise at all.

Heat
More moving part means more heat, and HDD users will have to live with the fact that their device will degenerate over time. SSD uses flash memory, generating less heat, helping to increase its lifespan.

Cost
To be frank, SSDs are much more expensive than HDDs for the same capacity. This is why most computers with an SSD only have a few hundred gigabytes of storage. HDDs are about twice as cheaper than SSDs.

Despite the high costs and low capacity, SSD is a clear winner over the HDD in terms of performance. While you’re paying more for less memory with an SSD, you’re investing in a faster and far more durable data storage option in the long run.

We recommend using an SSD as the primary storage for your operating system, applications, and most-used programs. You can install another HDD inside the same computer to store documents, movies, music, and pictures – these files don’t need to leverage the incredible access times and speed of SSD.

Looking to invest in some new hardware for your business? Make sure you talk with our experts before you make the decision – we can provide sound advice and help guide you in the right direction.

Published with permission from TechAdvisory.org. Source.

Understanding Google Analytics

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BusinessIntelligence_Dec28_CIn today’s competitive business world, it’s imperative that you have a thorough understanding of who your visitors are and what are their expectations. If you’re looking for a powerful analytical tool for your company’s website, Google Analytics one of the best options in the market. Yet trying to understand Google Analytics and its strategic use can make your head spin. If you’re just starting out, here’s an overview of Google Analytics and its key metrics that are noteworthy.

What exactly is Google Analytics?

Google Analytics is a free website analytic product offered by Google. It is an application that collates visitor data from your website and provides basic statistics and analytical tools for search engine optimization (SEO). The data is used to generate reports that give you insights as to how your visitors are engaging with your website.

With Google Analytics, you can analyze your traffic to discover whether your target market is finding your website, how they’re finding it, and if they’re taking the actions you expect them to take while on your site. By tracking and analyzing your traffic you can increase the engagement and enhance your marketing strategies.

Google Analytics’ Key Metrics

Navigating Google Analytics can be mind-numbing, since you are likely to get lost in its many features, variables, and settings. Check out these basic key metrics that will help you analyze your website traffic.

Unique Visitors
Most people tend to confuse this metric with “Visits”. The Unique Visitors metric can give you an accurate number as to how much real traffic you receive on a daily basis because, unlike the Visits metric, it doesn’t solely rely on cookies to count. This means any of your visitors would be counted once, even if they cleared their computer of cookies.

Pageviews
The Pageviews metric should increase in direct proportion to the numbers shown in Unique Visitors. This metric represents how deep your unique visitors go into your website pages. If the percentage is low, your content may not be engaging enough to encourage visitors to explore the your website further than the home or landing page.

Bounce Rate
The Bounce Rate metric will tell you the percentage of visitors who left your website after viewing only one page. High bounce rates can mean that your website is not appealing to visitors in certain aspects such as the design, content, navigation, and so on. Tracking your website’s bounce rate will quickly help you identify things that are not working well on your website, so you can fix the problem accordingly and ensure you grab visitors’ attention from the first click.

Traffic Sources
This metric shows which sources drive the most and least traffic to your website. Generally there are four types of metrics: Referral, Direct, Organic Search, and Social.

  • Referral traffic – These visitors found your site via your off-page marketing efforts, such as backlinks and blog articles on other websites.
  • Direct traffic – These visitors are highly targeted, since they type your URL directly into their web browser.
  • Organic search – These visitors discover your site after searching a keyword in a search engine, usually from Google.
  • Social traffic – These visitors came from social media platforms, such as Facebook, Twitter, and Instagram.

These are the metrics that matter to tracking your website’s visitors. They consist of basic numbers that are easy to understand and interpret. Once you get a handle of these metrics, you can make your way to more advanced metrics that provider deeper level and more accurate insight.

For more tips on how to utilize your business data with Google Analytics, contact our specialists today.

Published with permission from TechAdvisory.org. Source.

Keep the lights on and your business running

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BusinessContinuity_Jan4_CThere is nothing worse than having a productive day at the office become undone due to a power outage. Losing power for even a single minute can have far reaching effects on your company’s operations as you need to make sure everything is running properly and all data is accounted for. While power outages can be a nuisance, with proper preparation you’ll have no trouble in persevering when the lights go off.

Power outages are one of the only disasters that can strike just about anywhere in the United States. If you are in Seattle chances are tropical storms are not going to be an issue and if you’re in Miami you aren’t going to fret over a blizzard, but losing power can occur anywhere, at any time and without warning.

A Department of Energy report noted that power outages cost American businesses nearly $150 billion in 2014 and added that increasing demand for energy coupled with an aging infrastructure could see the number of blackouts increase. While weather-related events are the most common cause of power outages in the U.S., it is far from the only thing that can disrupt energy service.

Since this is a problem that will continue to plague businesses, especially those ones that are unprepared, it’s important to be ready should a blackout strike. Here are a few things you should consider when it comes to power outages.

Power outages hurt in more ways than you think

The most notable issue a business faces when a power outage occurs is an inability to work. Employees often times sit around unable to do anything until the power is turned back on. Once the power does return, additional time is needed to safely turn everything back on and to check if all your files are still there.

There are also numerous indirect consequences that your business may face either during or after a power outage. These include a loss of revenue from potential sales, a decrease in customer satisfaction and a drop in your company’s reputation. The more your company is prepared for a power outage, the better continuity you will see and the less damage will be done. While it may be impossible to completely avoid issues caused by blackouts, you can minimize their impact.

Be ready in case of an outage

One of the biggest sources of frustration for employees during a blackout is losing files they had been working on. Autosave features do help prevent this but sometimes you’ll still lose that one important note or sentence you didn’t have the chance to save. Uninterruptible power supplies (UPS) are one way to buy your employees a little extra time should the power go out. You’re able to plug your computer into these devices and they will operate as a battery when the power goes out. The life of these power stations is anywhere from ten minutes to an hour for some models which should give you enough time to save your work and properly shutdown your computer.

If you want to stay in business during a power outage, a standby commercial generator can help. These normally run on propane or natural gas and immediately switch on as soon as your main power supply goes out. If you aren’t concerned about the lights but want to keep your employees productive, equipping them 4G enabled devices with Office 365 or Google Apps will let them continue to work on files that have been saved and stored on the cloud.

Always test your outage plans

Regardless of what your company’s plans are during a power outage, you will need to test them on a regular basis to ensure everything runs smoothly when the real thing does happen. If you utilize a UPS or standby generator, you will want to test these out every six months at the very least to make sure they function properly. If your business has special plans for what employees need to do during a power outage, you should run a practice drill on a yearly basis to ensure everyone is up to speed on their duties.

They key to business continuity is preparation. Let our team of experts help prepare your business for anything thrown its way in 2016 and beyond.

Published with permission from TechAdvisory.org. Source.

The Rise Of Social Media in Iran

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SocialMedia_21Dec_CCommunicating via social media is a way of life for many of us, and these days it’s almost unheard of to not have a Facebook account, but what do you do to stay in touch with friends and family if you don’t have access to one of the popular social media platforms because your government has banned them? This post takes a look at how a country like Iran stays connected despite Facebook and Twitter being blocked – and why the instant messaging app Iranians do use is so wildly popular.

While China is probably the most well known country for restricting their population’s ability to view certain websites, whether through a desire to restrict access to information that might harm the country’s image or because of industry competition, there are other nations which also exercise strict control over what their people can and cannot see online.

Take Iran for example. Its citizens are denied access to Facebook and Twitter while Instagram is partially blocked due to the fact that it is possible to block individual accounts whilst leaving other parts of the platform online. Of course, anyone wanting to update their Facebook status, send tweets or upload a risqué selfie can do so using a VPN. But most VPNs charge a monthly subscription for their services and even then the access can be sketchy at best. However there is one social media platform in Iran that is freely available and that is Line, the instant messenger chat application. Unlike China which has blocked Line (something that is more to do with it being direct competition to the homegrown chat app WeChat than freedom of speech), in Iran Line is big news. In particular its social media function, called Timeline, is connecting people throughout the country, and in some surprising ways.

Texting someone is yesterday’s news, and messaging apps are the primary form of quick communication for people everywhere. And in Iran the app of choice used to be Viber – at least it was until it was blocked by Iranian officials at the end of last year. In its place came Telegram, a Russian chat app which has almost 60% of its total users in Iran. Line doesn’t currently compete with Telegram when it comes to messages, but that could change at any time, mainly thanks to some users of the latter’s penchant for spreading pornographic content.

In direct contrast to that, the Japanese owned Line is intent on maintaining its wholesome image – and Iranian companies are recognizing that and using Line as a platform to market themselves. And it’s no great surprise when you look at the numbers: well known for being one of, if not the, biggest blogging communities in the world, Iranian citizens are devout readers and creators of online content. What is particularly attractive to marketers in Iran is that a staggering 90% of people in Iran who use Line are actually active on a daily basis on Timeline.

But using Timeline in an official capacity is not as simple as merely opening an account and updating your status as it is on say, WeChat, Twitter or Facebook. Line stipulates that anyone who wants to open an ‘Official Account’ – be they a corporation or a celebrity – must apply to be a Line Partner. Line can decide whether or not to accept their ‘partner’ and, if deemed a good match for the platform, the company or person in question will then be made to sign an agreement and pay a subscription – and periodic fees. Harsh as this may seem when compared to free platforms, it is precisely this which enables Line to ensure its content is continually updated whilst also being of a permissible standard. And it is this policy of control and moderation that allows Line to operate unfettered in Iran.

So who are the Iranian celebrities who have signed up for an official Line account? The country’s first adopter was AlireSaa, a viral celebrity famous for humorous musical clips and anecdotes. At the time of signing up with Line he had around 320,000 Instagram followers – a number which took him two years to build. But after just five weeks on Line he had already beaten this – and his number of followers doesn’t show signs of abating any time soon – his fan base is already tipping the 500,000 mark.

So why is AlireSaa so phenomenally popular on Line but less so on Instagram? The answer lies in the fact that, aside from being partially blocked in Iran (although AlireSaa’s account was not) there are a number of features that Line offers to its official account holders that other social media platforms do not. One of these is Line’s ‘On Air’ sessions which uses live chat. AlireSaa used this feature to run a video contest for followers. His fans were treated to a two hour long live chat with their hero and were able to submit videos of themselves performing one of AlireSaa’s musical clips.

A staggering amount of people engaged with AlireSaa, who let’s remember is not a global superstar – 50,000 of them in fact and 10,000 of them submitted videos during the two hour window. When he announced the live chat, AlireSaa had 215,000 Line followers – a number which exploded as news of the contest spread like wildfire on the app’s Timeline feature.

If you’re still of the opinion that social media is a waste of time and can’t do anything for your business, maybe it’s time to take another look. If you want to follow in AlireSaa’s shoes and become a viral success, why not get in touch with us today. We can’t promise to make you an Internet superstar but we can help point you in the right direction.

Published with permission from TechAdvisory.org. Source.

Chimera ransomware’s scary tactics

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Female hand giving a bribe to businessman - closeup shotThe threat of being infected by malicious software is part and parcel of spending time on the internet, and no sooner have the antivirus and security software programs released an update or new patch than cyber criminals are scrambling for ways to circumvent them. In addition, as end users become savvier to the tricks and scams used to steal our data, money or identities, new tactics are employed to try and fool us. And that includes Chimera, a new strain of ransomware which has recently been uncovered.

Business is booming in the world of cyber crime, and scammers, extortionists, phishers and hackers are constantly on the lookout for new ways to exploit our fears and naivety in order to boost their bank accounts, steal our data, or simply cause us mayhem for their own twisted pleasure. One of worst types of malware for playing with our emotions – and therefore increasing the likelihood of us capitulating to its demands – is ransomware. If you don’t know how this program works, read on for an introduction.

If your computer has been infected by ransomware, the first sign that something is wrong is normally discovering that you are unable to open one or more of your files. That’s because the malware encrypts them, rendering them completely inaccessible. The next thing you see will be a ‘ransom note’, either in the form of an email or a notice that appears directly on your screen. You will be told that if you want to see your files again you will need to pay a sum of money. After making payment you will (allegedly) be sent a code that will allow you to decrypt your files.

Some types of ransomware up the fear factor even further by pretending that the FBI, CIA or other national law enforcement or government agency is behind the ‘kidnapping’. You will be told that your files are being held hostage because you have downloaded pirated software or files, or visited an illegal or illicit website – such as those depicting extreme pornography or threatening national security. Regardless of whether or not you are guilty of any of the above – be it a visit to an x-rated website, or downloading a pirated copy of the latest episode of The Walking Dead, your first instinct is probably to panic. The thought of no longer having access to any of our information, files or data is enough to make most of us break out into a cold sweat. If you haven’t backed up, everything from your vacation pictures to your company’s data could be lost for good.

The problem for ransomware creators, however, is that many users have wisened up to their tactics, and are refusing to pay, instead calling in an IT specialist to try and restore their encrypted files. This has left cyber criminals needing to find a way to boost ‘trade’. And that is where Chimera comes in. Christened by the Anti-Botnet Advisory Centre – a part of Germany’s Association of the Internet Industry – unlike previous forms of ransomware, which were indiscriminate when choosing their victims, this latest threat primarily targets businesses.

An employee will receive an email, purporting to be an application for a job within your firm, or some kind of corporate deal. This email will include a link ostensibly to the applicant’s resume or to details of the offer, but will in fact go to an infected file stored in Dropbox. Chimera then infects the user’s computer and encrypts any local files. Once the PC has been rebooted, the ransom note will be displayed on the desktop. Payment is usually set at around $680 USD, which must be paid in Bitcoins. And in order to further scare the victim into paying, the note will also state that failure to make payment will result in the user’s files being published online.

If there is a slight silver lining to the Chimera cloud, it is that the Anti-Botnet Advisory Centre has not found any proof that files have been published – at least not yet. In fact, it is still unknown whether the ransomware does actually take the encrypted files or if it is just an empty threat. Regardless, it is still a threat which could easily convince many users to pay the ransom. And should Chimera make good on its threats, the ramifications for a business are huge – and that’s without taking into consideration the nightmare of having your files encrypted in the first place. With Chimera targeting businesses of all sizes, and random employees within the business at that, isn’t it time you took another good look at your organization’s security posture?

Contact us today and talk to one of our security experts. We’ll be more than happy to help ensure that your small or medium-sized business isn’t taken hostage by Chimera or any other type of ransomware.

Published with permission from TechAdvisory.org. Source.

2016’s possible security problems

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Organizing business and personal tasks and meetingsAs shown by recent high-profile hacking scandals – targeting everyone from Sony Entertainment to the extramarital-affair-facilitating website Ashley Madison – cyber crime shows no sign of disappearing any time soon. In fact, experts predict that 2016 is going to be an even busier year for cyber criminals, hackers and scammers. So what do you need to know in order to be able to keep your small or medium-sized business safe next year? Here we take a look at what could be in store.

If you think that only big corporations and prominent organizations are targeted by cyber criminals, you are making a deadly mistake. It might be tempting to sweep cyber crime under the carpet and assume that you are flying below the average hacker’s radar, but that simply isn’t true. In fact, it’s the polar opposite, since smaller enterprises are actually far more likely to be at risk than larger ones, owing to their typically less sturdy security postures.

So where does that leave you as a small or medium-sized business owner or manager? Does it mean you need to be taking your cyber security even more seriously? You can bet your bottom dollar it does, as industry experts predict that 2016 is only going to become more of a minefield when it comes to online crime.

The headline trend that IT security professionals pinpointed this year was that no longer were criminals hacking into websites purely to bolster their bank accounts. 2015 has seen the emergence of another strain of hackers, launching cyber attacks as part of a moral crusade. These people are not purely after money although in some cases this may also be a contributing factor – instead, their claimed motivation is revenge, or righting what they perceive as wrong. It is this diversification in the hacking community that has led security watchers to predict that, as we enter 2016, we are likely to see some different behavior from hackers.

Among the unpleasant predictions being made, a number of experts agree that hacks of a destructive nature will be on the rise. The fact that hackers are using attacks for retribution rather than simple monetary gain means that a wider cross-section of organizations may well find themselves being preyed upon, all the way from government agencies – traditionally ignored by hackers – to online retailers and other commercial websites.

Remember when Snapchat got hacked back in October 2014, and the hackers threatened to make public as many as 200,000 photos? Well, the bad news is that apps are going to continue to be targeted. In particular, those mobile apps that request access to your list of contacts, emails and messages can, in the wrong hands, be used to create the kind of portal that enables a cyber criminal to steal data or gain access to a company’s entire network. All this means that in 2016, hackers could be taking advantage of apps to do more than just steal your social media photos – they might have in mind the takedown of your entire company.

As a local business owner, social engineering – a means of tricking an individual into disclosing revealing or personal information about themselves or their company – is something you definitely need to be concerned about. You might pride yourself on being too savvy to fall for a cyber criminal’s tricks, but what about your employees? Can you be sure that each and every one of them exhibits the same amount of self control, cynicism, and wariness that you do? Not only that but, as we enter a new era of online threats, the criminals that use social engineering are growing in confidence and creativity. Dodgy emails from a bizarrely named sender containing a link to an unheard-of website are yesterday’s news. Modern social engineering is highly evolved and extremely cunning, and has the potential to convince even the most streetwise internet user.

How confident are you that your entire team of employees would be completely infallible in the face of a stealth attack from a seemingly innocent source? Could you trust them to restrain from divulging not only their personal details but also information pertaining to your company? Multiply the number of employees in your company by the number of phone apps they potentially use, and add to that the fact that any one of them could at any time be targeted by a social engineering scam, and the end result is a less-than-perfect security posture.

The sad fact is that there are people who want to do you harm – regardless of whether you hold confidential information about celebrity salaries, or are privy to a database full of cheating spouses. People, no matter how well meaning or vigilant, are the weakest link in any security chain, which means that ensuring your business’s safety necessitates educating your staff and ensuring that your network is impenetrable.

Professional training and a vulnerability assessment are two great places to start, so why not get in touch with us? We’ll make sure your business is as hack-proof as it can be.

Published with permission from TechAdvisory.org. Source.

The link between big data and profit

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BusinessValue_Dec25_CBig data. You may have heard of it; after all it’s been putting in an appearance at boardroom meetings across the globe for some time now. But what actually is big data? And what does it mean when applied in a business environment? More importantly, what can it do and how can it help your organization to succeed? And getting down to the nitty-gritty, does the term big data actually mean anything – or is it just another empty industry buzz word? The good news is that it’s not, and using big data can actually help drive profit. Read on to learn more.

So, we’ve established that big data is causing a stir and creating a buzz in companies that are in the know. In fact, it’s become hip to bandy about the phrase whenever one is trying to impress their boss, senior management or fellow co-workers. But like any lingo or jargon that is currently cool, it really doesn’t count for a whole lot if it doesn’t mean anything, particularly in the workplace.

The good news is that, unlike some of the more hackneyed expressions thrown around by those colleagues that are so desperate to impress their seniors, big data does actually mean something. And, more to the point, it can help your business thrive. Big data can help you achieve that end result that everyone in business is chasing: profit.

This is why big data is trending so sharply at the moment – after all, every owner or manager of a small or medium-sized business wants to grow their bottom line. Times are hard in many industries: increasing competition from abroad, the threat of the internet to bricks-and-mortar stores, a difficult economic climate – the list goes on. But what if something as simple as using your business’s data could push you heads and shoulders above the competition, and help turn around that downwards or flatlining arrow on your sales chart and point it upwards in the direction of success?

But before we get to that; what actually is “big data”? Why is it big? Well, we may have said that using data to grow profit is simple but, in actual fact, it’s really not as easy as all that. Big data is used to refer to various sets of data that are so huge and so complex that the traditional methods of processing data are virtually useless. Database management tools and other processing applications become redundant and are just not up to the task of capturing, storing, searching for, sharing, transferring, analyzing, and visualizing data.

Instead of looking at separate small sets of data, big data – as the name implies – looks at larger sets that contain far more information. This enables anyone analyzing the results to cross-check the sets and pinpoint trends, both positive and negative, across the entire business. As a result, owners and managers can make more informed decisions that affect the company in a more beneficial way than is possible by merely looking at small, isolated sets of data.

Big data therefore plays a valuable role in strategy and planning, and also helps troubleshoot worrying or problematic trends that threaten the performance and profitability of the business. Put simply, using big data to assist in making decisions for your company is about being able to see the bigger picture (to use another tired corporate buzz phrase). Decisions made with all the facts at hand will naturally help increase revenue, as opposed to blindly feeling in the dark and making changes to one area or department that may negatively affect another.

There are a number of ways that you can use big data analytics to make better decisions and increase profit. Crucially, it allows you to see what really makes your customers tick. Nowadays many businesses offer different ways for their customers to communicate with them. From email to a website, to phone calls and human interaction, all of these present you with meaningful information about your clients’ behavior. Knowing what your customers rely on you for, how they interact with you, and where they may hesitate or stumble when using your services, provides a wealth of knowledge just waiting to be mined. However, a lot of this data is unstructured and therefore cannot be analyzed using traditional means. That’s where big data comes in: it can help you uncover the information you need to really understand your customers.

Of course it goes without saying that a deeper understating of your customers can help you grow your customer base, increase repeat business, heighten customer loyalty, and reduce bounce rates and the number of dissatisfied customers. But that’s not all – analyzing this data will allow you to develop new products or services, create stronger, more effective marketing campaigns, and create an all-round better experience for the people that matter most – the people you serve.

Want to learn more about big data, and find out how it can have a seriously positive impact on your business’s revenue? Talk to us today – we have the knowledge and experience to help you really get the most out of your company’s intel.

Published with permission from TechAdvisory.org. Source.

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