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Top tips for picking the right power supply

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There are plenty of hardware specifications to consider when installing a new workstation in the office, but one you should focus on first is the power supply unit (PSU). Choosing a faulty, substandard PSU often leads to unstable systems and poor performance. Make sure you have the perfect power supply for your workstations by following this guide.

Higher isn’t always better
Many users assume the higher the total wattage, the better the performance of the PSU. While enormous 1800W PSUs are useful for running multiple drives and graphics-intensive applications, they’re unnecessary and often cost you an arm and a leg.

Most computers don’t run at full capacity all the time. In fact, if your computer has mid-level graphics cards, processors, and RAM, 600W is more than enough.

To find out exactly how much you need, online PSU calculators will give you a rough estimate of your daily power consumption. Once you’ve calculated how much wattage you need, you’ll ideally want a PSU that has a slightly higher total wattage limit to provide some headroom in case you want to install additional components later.

Pay attention to efficiency ratings
Highly efficient PSUs tend to have more effective components, consume less energy, and produce less heat, which saves you from huge monthly energy and cooling bills.

The best way to determine whether your PSU is efficient is to look for ones with “80 Plus” certifications. This certification means that a unit is at least 80% efficient, and loses approximately 20% as heat.

Note that higher efficiency ratings equal higher prices, so be sure to weigh the potential energy and cooling savings against the upfront cost of the PSU.

Consider larger PSUs
Although they can be quite cumbersome, larger PSUs are more reliable than lightweight models. Large PSUs are equipped with more advanced internal components and better cooling management. Fans are larger too, which means they can move more air, make less noise, and keep your workstation cool.

Choose your cables wisely
When it comes to cabling, you have three options: hard-wired cabling, partially modular cabling, or fully modular cabling.

  • Hard-wired cables are attached directly to the PSU box. While this setup is cheaper than the other two cabling options, the number of plugs are limited and not suited for customization.
  • Fully modular cabling means all PSU cables are removable, making installation and cabling management easy. These PSU models, however, tend to be much more expensive than other types of cabling.
  • Partially modular cabling takes the best of both worlds, providing necessary cables for the PSU while giving room for other components at a moderate price.

Research the manufacturer
Ideally, your PSU should be provided by a reliable manufacturer that offers reasonable warranties and comprehensive support. Most people tend to opt for Corsair, Seasonic, and Antec PSUs, but you should still take time to research the products.

Look for customer reviews about the specific make and model of your PSU. If that’s not possible, get a hardware technician’s expert opinion.

Choosing the right hardware can be extremely difficult, especially if you don’t have the technical know how. So if you need more guidance about all things related to hardware, call us today. We’re more than happy to answer any of your questions.

Published with permission from TechAdvisory.org. Source.

How do I kickstart my Facebook ad?

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Facebook’s not only for posting cat photos, complaining about restaurants, or stalking your ex, it’s also an incredibly effective advertising platform. From small businesses to big corporations, anyone can benefit from Facebook’s marketing tools. Read on to leverage Facebook to your advantage.

Why advertise on Facebook?

Above all else, the cost-effectiveness of Facebook advertising sets it apart from other marketing channels. The starting cost is as low as 1$ per day, which is ideal for SMBs that want to test small campaigns before investing more.

Beyond its affordability, Facebook advertising is also extremely effective. With 2 billion monthly active users and the ability to nail down your audience to the most specific details — including their interests and online behavior — it’s no surprise that Facebook advertising had the best return on investment compared with other social media platforms according to a survey of social media marketers worldwide.

Before you get started

As with other traditional marketing campaigns, before beginning a campaign, you need to determine your marketing objectives, audience, budget, and how you want your ads to look. Once you have the answers to all those questions, you’re ready to go.

A step-by-step guide to creating a Facebook ad:

1. Choose your marketing objective

  • From your your business’s profile page, click on “Create Ads” from the dropdown menu in the top right corner.
  • Enter your campaign name and choose your “marketing objective,” which is what you want people to do when they see your ads. It could be increased brand awareness, lead generation, or store visits. You can pick only one from three categories.
  • Set up your advert account by selecting your account country, currency, and time zone.

2. Nail down your audience
You can tailor your audience based on locations, ages, genders, languages, their interests and behavior, and the kind of relationship they already have with your page, app, or website. It’s best to be as specific as possible when selecting your audience.

  1. Set up your budget and posting schedule
    Facebook allows you to set up a daily or a lifetime budget. The latter is the maximum amount you plan to spend for an entire ad campaign. Then choose the frequency or the start and end dates in which your ads will appear.

  2. Design how your ads will look
    You can choose how your ad posts will look like to your audience, such as whether they will appear as an image carousel, a single image, a video, a slideshow, or a “collection” (a new ad format designed especially for Facebook mobile). Note that your ad will consist of five parts: an image, a headline, a block of text, a link description, and a call to action button.

    Tips on designing facebook ads that grab people’s attention

    Your ads will appear in people’s newsfeeds, so make sure your content is interesting and succinct enough to grab their attention as they scroll past it. Each component of your ad — the image, headline, link description and call to action — must stand out when surrounded by vacation photos that rarely receive more than a few seconds of attention.

Creating a Facebook ad is simple, yet the beauty of it is that Facebook also allows for more advanced targeted advertising if you know how to take advantage of what the platform has to offer. Talk to our specialists today; they’ll be happy to share a few pointers on how to help you achieve optimal results from your campaigns.

Published with permission from TechAdvisory.org. Source.

Equifax sheds light on incident response

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What would you do right now if you discover that your business’s database is hacked and a huge number of your customers’ data gets leaked? Speechless, with dismay, but you need to act, decently. In this case, it helps to have a good incident response plan in place, so your business won’t suffer the same fate as Equifax, which is an interesting story we’re about to tell.

What happened to Equifax?

Equifax, the huge American credit agency announced in September 2017 that its database was hacked, resulting in a leak of tons of consumers’ private data, including personally identifiable information of around 143 million US citizens. It included names, social security numbers, addresses, birthdates, and credit card and driver’s license numbers.

Equifax responded by setting up a new site, www.equifaxsecurity2017.com, to help its customers determine whether they had been affected and to provide more information about the incident.

Soon after, Equifax’s official Twitter account tweeted a link that directed customers to www.securityequifax2017.com, which is actually a fake site.

Fortunately for Equifax’s customers, the fake phishing site was set up by a software engineer who wanted to use it for educational purposes and to expose flaws in Equifax’s incident response practice. So, no further harm was done to the already-damaged customers, and Equifax is left with even more embarrassment.

So what did Equifax do wrong?

One of the huge mistakes Equifax made in responding to its data breach was setting up a new website to give updated information to its consumers outside of its main domain, equifax.com.

Why? You first need to know that since the invention of phishing scams, phishers have been creating fake versions of big companies’ websites. That’s why so many major corporations buy domains that are the common misspellings of their real domains.

You should also know that phishers can’t create a web page on the company’s main domain, so if Equifax’s new site was hosted there, it’d be easy for customers to tell whether the new page was legitimate and not be fooled by a fake domain name.

What’s obvious from this embarrassing misstep is that Equifax had never planned for a data leak. And this is an unforgivable oversight by a company that handles the information of over 800 million consumers and more than 88 million businesses worldwide.

Don’t repeat Equifax’s mistake

Whether your business is a small startup or as big as Equifax, it needs to prepare for a data breach. Besides having a comprehensive network defense plan, you also need to have the right incident response plan in place.

So what you should do after you’ve discovered the leak is, first of all, be upfront with your customers and notify them as soon as possible.

You also need to establish a message that includes the following information:

  • How the leak occurred
  • How the leak could affect your customers
  • How you will prevent future attacks
  • What your company will do to support affected customers

You should also create a web page to keep your customers up to date. But remember, the new web page should be under your company’s primary domain name.

As we’ve seen from Equifax, an incident response plan that’s robust is a must. Feel free to talk to our experts about how you can come up with an acute one — so you won’t have to repeat Equifax’s apologetic statement, since it doesn’t help the company redeemged reputation at all.

Published with permission from TechAdvisory.org. Source.

Top reasons why you should consider ERP

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When small- and medium-sized businesses expand, they need tools that can support their growth. For many, this includes cloud productivity software and managed IT services. And if you need tools for accounting, project planning, supply chain management, and sales, there’s enterprise resource planning (ERP) software.

What is ERP?
Simply put, ERP software integrates various aspects of your business — from accounting and human resources to production and sales — into one system where you can easily manage tasks and process data.

The key feature of any ERP system is a central database that gives users a complete summary of financials, sales figures, and other important metrics. In practice, this means employees in different departments can rely on the same information without your having to reenter that information into a different database.

But simplicity is only one of many benefits.

Enhanced reporting
With business information consolidated in one location, you can generate comprehensive reports and analytics at any time.

One of the most popular uses for this feature is financial reporting. General ledgers, revenue recognition, and tax reporting functionality are built into most ERP software solutions, allowing you to balance the books in seconds.

In addition to this, ERP systems come equipped with business intelligence features that provide intuitive analysis into your operations and forecast the growth of your company. This helps you and other executives find fresh business opportunities and make better-informed decisions.

Better customer service
Access to up-to-date business information also makes it easy to provide high-quality customer service. Suppose a customer inquired whether or not an item was still in stock. Rather than wasting five minutes asking your supply manager, who then checks his or her own records, representatives can access the ERP database to provide the customer with information in half the time.

Simplified compliance
Until recently, most organizations were forced to rely on impractical spreadsheets and manual processes to meet compliance requirements; but with ERP, you can easily and consistently achieve this.

ERP software generally comes with audit functionality, giving you full visibility into your processes. What’s more, it provides templates and guidance to help you meet regulations within your industry, such as the Sarbanes-Oxley Act and the International Financial Reporting Standards.

Streamlined workflow
Another key feature is automation. Repetitive tasks that eat a huge chunk of your time can be eliminated by programming automated workflows. For example, you can set your ERP to instantly reorder materials when stock levels have reached a certain threshold. This ensures that your shop never experiences out-of-stock or overstocked incidents.

You can even assign workflows that route invoices and reimbursements to the right accountant to make sure tasks are handled quickly and efficiently.

Rich integrations
The beauty of ERP software is that you can integrate it with other services to extend its capabilities. If you need to track customer information and sales figures, you can combine it with customer relationship management software or pair it with e-commerce services to streamline web-based purchases.

ERP systems can adapt to your ever-changing needs, which is incredibly valuable for your rapidly growing business. If you need more ideas or solutions that can add value to your business other than ERP, call us today!

Published with permission from TechAdvisory.org. Source.

How to minimize WiFi hiccups

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Today, you simply can’t survive without a WiFi connection. Businesses need fast, secure, and reliable internet to get work done and satisfy customers. But what do you do when experience WiFi issues? These fixes ought to do the trick!

Range constraints

WiFi works via radio waves which are broadcast to all possible areas from a central hub, usually a piece of hardware known as a router. In order to avoid a weak signal in your office, make sure:

  • Your router is placed in a centralized location and not tucked away in the farthest corner of your facility.
  • Your WiFi antennae are either in a fully horizontal or vertical position for optimal signal distribution.

Note that WiFi range constraints can also occur from interference, so if your office is situated in a highly populated area, try changing your router’s channel.

Slow speed

Despite having high-speed or fiber optic internet, slow load times can still occur for a number of reasons. To eliminate this, try the following:

  • Make sure your router is located in the same room as your endpoints.
  • Have more routers to better accommodate a high number of connected devices.
  • Close bandwidth-intensive applications such as Skype, Dropbox, YouTube, and Facebook.
  • Disable your router’s power-saving mode.
  • Create a new router channel to avoid network bottlenecks.

Connection issues

We understand how frustrating it can be when the WiFi network shows up on your device but you just can’t seem to get it to connect. Before you give up, these solutions might help:

  • Determine whether your WiFi connection is the problem or if your internet is down by plugging in your laptop directly into the router via an Ethernet cable. If you get a connection, then your WiFi is the culprit.
  • Reset your router with a paperclip or a pen and hold down that tiny button for about 30 seconds.
  • Try rebooting your device.

Unstable connection

Random drops in WiFi connection can happen from time to time. If this has become a constant nuisance in your office, try the following quick fixes:

  • Move your router to a different spot or even a different room.
  • Avoid having multiple routers in the same location as they can confuse your device.

Network not found

Glitches in the router can result in your WiFi network not appearing at all. Two solutions that can resolve the problem are:

  • Disconnecting the router from the power source and waiting at least 30 seconds before reconnecting it.
  • Checking to see how old your router is; if it’s over three years old, you’re probably due for a replacement.

When you  experience WiFi issues, these tips will help you avoid serious downtime.  But if you’d rather have a dedicated technology provider take care of your hardware needs, give us a call and we’ll be happy to help.

Published with permission from TechAdvisory.org. Source.

Office 365 users face new phishing scam

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With the popularity of Office 365, hackers are trying to find new ways to exploit its users, and they’ve come up with a new idea: a credential-harvesting campaign that uses personalized spear-phishing mails as a tool. If you’re an Office 365 user and don’t want your account compromised, read on.

What makes it different from other scams?

The new threat comes in the form of spear phishing, an old familiar method in which hackers send emails that purport to be from trusted sources and dupe you into disclosing sensitive information. In this particular attack, the email messages are admirably well-crafted, making them even harder to spot.

The emails are also rid of the usual telltale signs such as misspelled words, suspicious attachments, and dubious requests. You might have to recalibrate what you know about phishing scams, because this new threat ticks all the boxes that make it look legitimate.

How does it work?

The hackers behind the attack craft personalized messages, pretending to be from trusted sources, such as your colleagues or Microsoft itself, and send them to your inbox. The messages could contain a link or a PDF file that leads to a legitimate-looking landing page. Upon clicking the link, the user will be prompted to enter his or her credentials, which the hacker will use to launch attacks within the organization.

Once they gain control of your account, they might set up new forwarding rules to monitor your communication patterns, which will be useful for their future attacks. They might even use your account to send further phishing emails to your co-workers to collect more sensitive information.

As for the phishing emails with PDF attachments, there will be instructions to fill in username and password to view the document. And once you do, your account is no longer yours.

Another way they can get your credentials is by sending an invoice that requires you to log on to a web portal to view the file. Attackers can also use this technique to trick you into performing a certain action, such as forwarding sensitive information or paying an invoice.

What can you do to stay protected?

Your first line of defense is multi-factor authentication, whereby you use a password and another authentication method — like an SMS code — to secure your account. This function is already included in Office 365 and here’s a step-by-step guide on how to activate it.

The second line of defense is training yourself and your employees to spot common phishing techniques. In particular, verify the accuracy of the wording and the sensibility of the requests in the messages.

For good measure, your organization can also install an email-validation system which is designed to detect and prevent email spoofing, such as the Domain-based Message Authentication, Reporting and Conformance (DMARC).

Identifying phishing emails and planning and implementing a robust defense system are ways to protect you and your organization against the new Office 365 threat. For tips on how to spot this type of scam and how to plan thorough security practices, contact our experts today.

Published with permission from TechAdvisory.org. Source.

6 ways to flood-proof your business IT

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Hurricanes Harvey and Irma have already caused billions of dollars in damages, but hurricane season is far from over. Experts are predicting that there will be five more major tropical storms through October, and if they present risks to your business, it’s time to establish a watertight disaster recovery (DR) plan. Here are a few things you need to consider.

Pay attention to location
First and foremost, your backup site should be in a hurricane-free zone. Ideally, your offsite facility should be located at least 100 miles away from your main location. If this isn’t possible, make sure it is built to withstand wind speeds of 160 mph (as fast as Category 5 storms), and is supported by backup generators and uninterruptible power supplies.

You should also request an upper floor installation or, at the very least, keep critical IT equipment 18 inches off the ground to prevent water damage.

Determine recovery hierarchy
Certain parts of your IT are more mission-critical than others. Ask yourself which systems or data must be recovered in minutes, hours, or days to get your business back to running efficiently.

For example, you may find that recovering sensitive customer information and e-commerce systems take priority over recovering your email server. Whatever the case may be, prioritizing your systems ensures that the right ones are recovered quickly after a disaster.

Use image-based backups
Unlike fragile tape backups, image-based backups take “snapshots” of your systems, creating a copy of the OS, software, and data stored in it. From here, you can easily boot the virtual image on any device, allowing you to back up and restore critical business systems in seconds.

Take advantage of the cloud
The cloud allows you to host applications and store data in high-availability, geo-redundant servers. This means your backups can be accessed via the internet, allowing authorized users to access critical files from any device. Expert technicians will also watch over and secure your backups, allowing you to enjoy the benefits of enterprise-level backup facilities and IT support.

Back up your data frequently
Back up your data often, especially during disaster season. If your latest backups were created on the 15th of September and the next storm, Hurricane Jose, makes landfall on the 28th, you could lose nearly two weeks of data.

Get in the habit of replicating your files at the end of each day, which should be easy if you’ve opted for image-based backups.

Test your DR plan
After setting up your backups, check whether they are restoring your files accurately and on time. Your employees should be drilled on the recovery procedures and their responsibilities during and after disaster strikes. Your DR team should also be trained on how to failover to the backup site before the storm hits. Finally, providers, contractors, and customers need to be notified about how the hurricane will affect your operations.

As cell towers and internet connections may be affected during this time, make sure your company forums are online and have your employees register with the Red Cross Safe and Well website so you can check their statuses.

It’s nearly impossible to experience little-to-no disruptions during disasters like Harvey or Irma, but with the right support, you can minimize downtime. If you’re concerned about any natural disasters putting you out of business, call us today. We offer comprehensive business continuity services that every company must have.

Published with permission from TechAdvisory.org. Source.

Protect yourself from this Facebook threat!

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Despite the apparent break from international ransomware attacks, hackers are still keeping themselves busy, this time using an adware campaign that could easily be one of their most cunning tricks yet. If you use Facebook Messenger, you need to read this.

What is it?

Little is known about the adware itself or those behind it, but it was uncovered by David Jacoby, senior security researcher at Kaspersky Lab, when he received a Facebook message from one of his friends, only to find out that wasn’t the case.

Basically, the adware uses Facebook Messenger to track your browser activity and pushes you to click on malicious ads or give out personal information.

How does it work?

By clickjacking and hijacking credentials of Facebook users, the adware is able to send messages to people in the victim’s contact list. If you’re one of those people, you’ll receive a phony message from your friend’s compromised Facebook account.

The message includes your friend’s name followed by the word “Video,” a shocked face emoji, and a shortened URL. Once clicked, the URL will redirect you to a Google Doc with a blurred photo taken from your friend’s Facebook page, disguised as a video. If you click on the “video”, you’ll be redirected to one of a number of targeted websites based on your browser, operating system, and location.

For instance, if you use Google Chrome, you’ll be sent to a website that looks exactly like YouTube, complete with the official logo. The hoax website will show you a fake error message to trick you into downloading a malicious Chrome extension.

If you’re on Firefox, you’ll be sent to a site with a false Flash Player update notice and a Windows adware executable; the same goes with OS X except the adware is hidden in a .dmg file.

The goal here is to move your browser through a set of websites so tracking cookies can monitor your activity and display malicious ads or you can be “social engineered” to give up confidential information.

How do you avoid falling victim?

Facebook has rolled out a number of automated systems to stop harmful links and files. What’s more, they will provide you with a free antivirus scan if they suspect that your account has been compromised by adware.

Still, you should be very skeptical about any shortened URL links sent to you by your Facebook friends, no matter how long you’ve been friends.

Due to their low key nature as potential security endpoints, cyber criminals are turning to social media platforms as their new medium of choice. To keep your business safe, you need to stay up-to-date and educate your employees. If you have any other questions about social media and how it can impact your business, just give us a call.

Published with permission from TechAdvisory.org. Source.

Useful tips on reducing your IT budget

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You can easily lower your IT budget by better managing your print infrastructure. It sounds too good to be true, but it’s totally doable. Companies big and small follow inefficient printing models without even realizing it, but you can break the mold by following these tips:

Replace outdated printers

Outdated and cheap printers may be functional, but they are putting a huge dent in your IT budget.

Any piece of equipment that is seven years old (or older) requires frequent repairs and causes more trouble than it’s worth. Because old printers are no longer under warranty, fixing them is more costly and challenging. It’s also difficult to replace parts for old printers because manufacturers have stopped carrying them for models that have been phased out.

When you replace outdated equipment with newer, multi-functional printers, you’re investing in hardware that will pay for itself with increases in productivity and efficiency.

Avoid purchasing unnecessary supplies

A poorly managed printer environment could result in a stockpile of cartridges, toners, and reams of paper. This happens when, for example, an employee uses a printer that’s about to run out of ink and makes an unnecessary request for a new ink or toner. This is more common than you may think, and definitely more expensive.

In the absence of a dedicated printer manager, you can avoid this situation by automating supply replacement. Assign a point person to proactively place orders when supplies are about to run out, so your company can avoid needless purchases.

Impose strict process workflows

Submitting expense reports, filing reimbursements, and other administrative tasks require a proper document workflow. Without a guideline, employees and administrative staff tend to print an unnecessary amount of documents.

Automate your company’s document-driven processes to reduce or prevent redundant print jobs that result in stacks of abandoned documents. Not only is it wasteful, it’s also a security and privacy concern.

Go paperless

Designing a document management solution that reduces paper consumption is the best way to save money. It may not be possible in every department, but those who can do their jobs without printing should be encouraged to do so by management. Printing lengthy email chains that can be discussed in a meeting is just one example of a wasteful practice that should be avoided.

Reduce IT support calls for printing issues

Calling your company’s IT guys to assist with problems like paper jams, printer Wi-Fi issues, and other concerns reduces employee frustration. You and your IT personnel could avoid dealing with these productivity killers by identifying the problem areas of your print environment. Then, you can work on solutions specific to your office, such as drafting a printing workflow, or getting help from document management experts who can recommend time- and budget-saving solutions.

Having a group of experts manage your IT workflow can make your day-to-day operations more efficient and help you save on printing costs. Our experts will gladly recommend best practices and tips on document management. Call us today.

Published with permission from TechAdvisory.org. Source.

Locky-type ransomware is attacking systems

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A new, Locky-type ransomware is currently infecting tens of thousands of computers worldwide. It uses the same code from the 2016 version to encrypt users’ files and it looks poised to cause another massive cyber emergency. Here’s everything we know so far.

Quick facts

According to a threat intelligence report, the email-based ransomware attacks started on August 9 and were detected through 62,000 phishing emails in 133 countries in just three days. It also revealed that 11,625 IP addresses were used to carry out the attacks, with the IP range owners consisting mostly of internet service providers and telecom companies.

How it works

The malicious email contains an attachment named “E 2017-08-09 (580).vbs” and just one line of text. Like the original Locky authors, attackers responsible for the new variant deploy social engineering tactics to scam recipients into opening the attached .doc, zip, pdf, .jpg or tiff file, which installs the ransomware into their systems.

When an unsuspecting user downloads the file, the macros run a file that provides the encryption Trojan with an entry point into the system. The Trojan then encrypts the infected computer’s files.

Once encryption is completed, the user receives instructions to download the Tor browser so they can access the “dark web” for details on how to pay the ransom. To retrieve their encrypted files, users will be asked to pay from 0.5-1 Bitcoin.

What you need to do

This ransomware variant builds on the strengths of previous Trojans. In fact, the original Locky strain made it easy for cyber criminals to develop a formidable ransomware that could evade existing cyber security solutions. This is why adopting a “deny all” security stance, whereby all files are considered unsafe until proven otherwise, is the best way to avoid infection.

Here are other tips to avoid infection:

  • Don’t open unsolicited attachments in suspicious emails. Alert your IT staff, and most importantly disallow macros in Microsoft Office unless they’ve been verified by your IT team.
  • Performing regular backups guarantees you never have to pay cyber criminals a ransom. If all other security measures fail, you can always rely on your backups, which protect your business not just from cyber crime-related disasters, but also from natural and other unforeseen system failures.
  • Train your staff to identify online scams like phishing. This and other similar ransomware strains take advantage of users’ lack of cyber security training.
  • Update your operating systems as soon as updates become available to reduce, or eliminate, the chances of your system’s vulnerabilities being exploited.

Even with a trained staff and the latest protections installed, your IT infrastructure may still have unidentified security holes. Cyber security experts can better evaluate your entire infrastructure and recommend the necessary patches for your business’s specific threats. To secure your systems, get in touch with our experts now.

Published with permission from TechAdvisory.org. Source.

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